AI and Customer Behavior with Shahar Boyayhan and Donna Mitchell

Donna Mitchell

00:00:00 - 00:00:25

Thanks for checking. In the Pivoting the Web 3 podcast. Go to pivotingtoweb3podcast.com to download and listen or Web 3 game plan to check out the videos. Thank you. Good morning, good afternoon, good evening. Welcome, welcome, welcome, welcome to Pivoting to Web three. And today we have Shahar Bohayan. And Shahar has a very interesting background because I have not had anybody like her on the show.

Donna Mitchell

00:00:25 - 00:01:41

She is into consumer behavior. Now let me tell you a little bit about Shahar. Shahar is a leading expert in the fascinating intersection of consumer behavior and artificial intelligence. With her finger on the pulse of emerging technologies and their impact on commerce, Shahar offers valuable insights into the future of consumer trends and business strategies. She is the author of the report AI Driven Consumer Trends and Business Applications Navigating the Near Future of Commerce and eight Laws of Irresistibility. This seminal work has quickly become a go to resource for businesses looking to harness the power of AI in understanding and influencing consumer behavior. Known for her engaging speaking style, Shahar has a unique ability to give us complex concepts and present them in a way that's both accessible and actionable. She doesn't just predict the future of commerce, she shows us how to shape it.

Donna Mitchell

00:01:41 - 00:02:00

So with that said, I like to introduce Shahar Bahayan to Pivoting to Web three, your audience and ours. And tell us a little bit about that 30 years, how long you've been in this space, because we need to talk about consumer behavior a lot more than what we're doing. Tell us a little more about you.

Shahar Boyayan

00:02:01 - 00:02:34

Well, first of all, thank you for having me here. I'm really glad to be here right now. And yes, I've been doing this for a very long time. I started consulting in my country, which is Brazil, many years ago and it's over 30 years, I don't know correctly. And my passion was always the consumer behavior because, you know, we can talk about business all day long and entrepreneurship and, you know, I've been an entrepreneur all my life. It's very exciting. But if we don't know how to translate this to the consumer, we don't make sales. So we cannot be in business.

Shahar Boyayan

00:02:34 - 00:03:26

Right. So I start doing that. I, I used to consult for a very big entrepreneurial company that we have in Brazil called Cebrai. I traveled the whole country doing that, but due to a family tragedy, my daughter and I decided to move and we moved to Utah 20 years ago with two bags and a teddy bear. And, you know, it was very scary, but at the same time was One of the best decisions we made. And after a little while I came back into doing consulting and speaking all around the country again about consumer behavior. And for me there was a big shift, Donna, because you know, the whole world, we watch American movies, we are very Americanized, if you think. But when you go on the day to day inside of a place, you see the differences in culture and they can be major.

Shahar Boyayan

00:03:26 - 00:03:56

And today you and I, we are talking from different parts of the country, right? We can become best friends, we can do business together. So geography is not necessarily an obstacle anymore. So if we don't know how to do business with different people, with different cultures, what are really our chances of scaling the business we have? Because doesn't matter what you do, if you're a doctor or you make cookie cutters, we can sell globally today. So it's very true human being.

Donna Mitchell

00:03:57 - 00:04:31

So in that respect and all the connectivity that we have today and geography is no longer a barrier. When you look at AI and consumer behavior, what is the main thing that really stands out? When you assess this whole intersection, how are consumers really feeling about this whole artificial intelligence? Can you share with some insight maybe on not just the business aspect but just overall, or do you see a difference in cultures even, or where people are located?

Shahar Boyayan

00:04:32 - 00:05:33

I really think this is fascinating and believe me, I'm not so interested in the AI part of it, but in the scope of the change that we are experiencing right now. AI is nothing new. We know it's been around for a while, but now is the time where the consumer is not only getting to know about it, adopting and using it every day, but in a very short period of time we are going to see AI as an extension of ourselves. Even though some of us might still be thinking, I don't know if this is cool, I don't know if it's culture, if it's going to cause some issues, but. But it doesn't matter. We are already introducing this on a day to day like with our smart watches, smart glasses, smart devices around the house. Now what I think is really fascinating, Donna, is the scope of this change, what we are going to see in the next two years, I'm not talking 10 years from now. This year and next year are huge changes in the way we work, in the way we consume.

Shahar Boyayan

00:05:33 - 00:06:37

It is the first time in history that we have five generations in the workforce. Oh, five different generations. Imagine how amazing this can be if we keep our social side on things, right and keeping conversations. Five generations. And at the same time, for such a big Change as we are seeing right now is one of the first times we are alive experiencing this huge change, because it's not going to go back and it's going to transform us as human beings and how we operate, how we spend our time. A lot of things, even the time we sleep or not, may change because of what AI is capable of doing in our day to day life. So for me, that's the fascinating part. The scope of the change, the fact that we are here all experiencing this and being from different generations, we can cross so many experiences and knowledge that is, it's really cool.

Donna Mitchell

00:06:37 - 00:06:58

Is there any way that you can paint a picture for us on either the different experiences or the reactions that you have noticed or been able to identify as trends from the consumer, either from a generational standpoint or a cultural standpoint? What differences have you seen and what comparisons can you share?

Shahar Boyayan

00:06:58 - 00:08:24

So, for example, one of the things we are seeing, and this is very true for America, I know you have an audience all around the world, but it's very true to us. And we first had the pandemic, which happened all around, and we learned how to be inside the home, right? And we were already, especially the baby boomers, we were already adapting our homes to our needs because we were spending more time there. Well, for a while we thought we were forced to be inside the home, but after we came out, we said, okay, the home is actually my safe space, right? And being and living in the unknown like we do in America, you know, with all the bad side of it, like mass shootings and then we have aliens and we have drones flying on our house. Every day is a, is a different thing to bring fear. The home is becoming really a sacred space. But now what is the big change here? Well, I am adapting this home now with AI, so it caters to myself during the whole day, right? So it's the music that I want is, the temperature that I want is the exact light when I clap my hands, right? And I'm adapting and I'm going to do a lot more next year. We are going to see, I believe it's still in January, the first humanoid robots that will be sold to houses. Not an American product, but it's going to be sold to houses all around the world.

Shahar Boyayan

00:08:24 - 00:09:35

We might have now somebody to cook, which for me would be a blessing because the kitchen is not my favorite place. It may, it may be, it may be cleaning the house and other things like my, my daughter love her vacuum that is a robot and is intelligent, right? So we are Just catering the house with AI to be exactly what we want. Let's talk about the downside of that. Well, if I have my environment and I spend most of my day inside that environment and everything is according to what pleases me, am I going to keep developing a critical thinking? Will I be able to have difficult conversations? Will I keep the social side of things? And we are seeing a huge decrease into that. We are isolating ourselves more and more. In fact, right now, one in five Americans feel extremely lonely. And one in three Americans can say they think they have a true friend. You know why? Because creating a friendship requires different things, requires proximity, which we are isolating ourselves.

Shahar Boyayan

00:09:35 - 00:10:10

We don't go to the bars, drink a beer like we used to. It requires timing. We have to be on the same schedule in order to get together. Right. And the energy that you put into that. So are we going to take those things away? Because AI is here to please me. Can I really have difficult conversations now? Donna, you and I, we are from a generation that we can have that the younger we get like Gen zers, they have a very difficult time with confrontations of any type. And this isolation is making that worse.

Shahar Boyayan

00:10:11 - 00:10:51

So AI is an amazing thing, but we need to be aware of the limits that I need to put into that and do I want really to be that isolated and not have real conversations and real social experiences? We need to question and you know, I can see that even in myself. You. I used to be a moviegoer like two or three times a week. I love movies. I want, I wanted to be there. I thought the big screen was everything. But today, today my couch and all those channels that I have catered to me and tell me what I would like to watch next. They're super exciting, right? So I lost that too.

Shahar Boyayan

00:10:52 - 00:11:02

And so we are all kind of doing that. So that's, you know, the good side and the bad side that I can see that AI can provide but can also damage.

Donna Mitchell

00:11:02 - 00:11:55

So let me ask you a question and I hope it's a good question because I really didn't know where it came from. So maybe I being in my own little world, I worked a lot, you know, just. Just being in my own little place in space but as I move between the cracks. But at the end of the day you mentioned something about Gen Z and I don't know if it's just Gen Z or other generations as well, but these microaggressions where people get really, you know, upset on something really what we would call small minors, like what's up. You upset with that? Please. But at the end of the day, how do you feel that behavior really developed it. Is it, is it due to the isolation or people being in their homes, in the comfort of their homes, or is there more to that piece? I'm really kind of curious about where the heck did all these little microaggressions that people talk about? I didn't have kids in school. Like, everybody's a little.

Donna Mitchell

00:11:55 - 00:12:01

Getting offended. And you know, for those of us that have been around and been through it all and back.

Shahar Boyayan

00:12:01 - 00:12:02

Yeah.

Donna Mitchell

00:12:02 - 00:12:04

Where did this come from?

Shahar Boyayan

00:12:04 - 00:12:53

The answer is all of the above, plus more, right? So I think social media plays a huge component here. And why? Because before, for example, when I, when I was young and I wanted to get information, I had to go to a book, an encyclopedia. Information was difficult to get and was slow to come. We see today with AI, you know, zeta, billions of information that they can provide in a second. Well, I started using social media. What started happening to all of us? We started filtering what we wanted to hear or read or watch, right? So we start blocking people that didn't think about us, like us, right. They had other candidates for politics. And we start filtering, filtering.

Shahar Boyayan

00:12:53 - 00:13:23

So now the algorithms, they say, oh, she only likes this side of the political agenda. So that's what I'm going to show this kind of people. I'm going to suggest. So I only get fed what I already agree with. Naturally, over the years. I think everything that is different than me is bad, right? And block anybody in seconds. It doesn't matter if you use social media, WhatsApp, you can block anybody that disagrees with you. Well, what does this.

Shahar Boyayan

00:13:23 - 00:13:58

Cause I think it causes that anything different than me now, it's bad. There is no gray lines. There is no other side of the story. This cannot be good. We did that a lot with social media and isolated ourselves. Plus, you know, the fact that you can use avatars and cute pictures to show yourself puts kind of a shield in front of you and you think you can say and act however you want. You don't have to respect social norms anymore, right? You, whatever comes here, goes out here without any filters. That is not good.

Shahar Boyayan

00:13:58 - 00:14:48

But you know what, Donna? AI now is going to make it even worse. For example, Meta just announced that they are going to start releasing AI friends on Facebook and Instagram. So now I can have my dream friend, right? The friend that agrees with everything that I say, that wants to do everything that I want to do. It's going to be very exciting to carry On a conversation, but it's not a real person. And again is going to cater to everything that I want. Just like little three year old girls. I only get what I want or I'm going to have a tantrum here, right? How good is that? It may. And, and the worst part of it for from my perspective is that it's totally going to take the social out.

Shahar Boyayan

00:14:48 - 00:15:38

Because why do we use social media, right? We, we want to snoop in everybody that we've known in our lives. We want to carry a conversation or find interest topics that we can join a group and that's. And get news. That's not going to happen, right? Because where's the social if there are no real people? If I prefer to be talking to unreal people, right? So I think we are going to see this getting worse a little bit. Because again critical thinking means you have to see both sides of an equation. You have to see that there are differences and not because they are different, they are bad. Diversity is very important. And again we are in the global world, right? You're talking to a Latina here.

Shahar Boyayan

00:15:38 - 00:16:19

You could be talking to somebody from Asia tomorrow. Different cultures, different language. Even the way that we say thank you might be different. The way we grieve, we might here wear black. Why in other cultures they have white. If we don't understand this and understand that being different is good, we create all sorts of problems socially, right? And if it's all about myself the whole time, how, how do I navigate like and anytime there's something not according to what I want happens and you see those tantrums of people having inside the airplanes and things like that that you keep thinking how is this even possible? Right?

Donna Mitchell

00:16:19 - 00:16:20

How do we get here?

Shahar Boyayan

00:16:21 - 00:16:21

You know.

Donna Mitchell

00:16:21 - 00:16:23

Yeah, they come from.

Shahar Boyayan

00:16:23 - 00:16:53

Exactly, exactly. But all this I become more and more entitled. And it's not younger generations because right now we are, you know, a lot of us doesn't matter the generation, we are very entitled. We just think we deserve. You see that when you're driving a car. You see that when you trying to accommodate a not good request from a customer, right? If they are entitled and they want and that's it, right. There's no other side. It gets the communication very difficult to carry.

Shahar Boyayan

00:16:53 - 00:17:14

You have to become better at communicating and really confronting conflict if you want to succeed in today's world because you are going to face this type of people. Fortunately a lot of us still have the critical thinking and don't spend the whole time on the phone. But this is what's happening.

Donna Mitchell

00:17:14 - 00:18:14

So that's a discussion for another day. A colleague of mine and I had a conversation last year about critical thinking and the lack of critical thinking right now. And everybody's just believing whatever they're fed and not doing any critical thinking to decide what's good, bad, ugly, or what's real or not. And people can't even tell what's real any longer. And I think this whole new world that it seems like we're entering into is going to make matters worse. So with that said, when you think about everything that you just mentioned, the main thing that kept floating in my mind was ethics, the morals of this whole thing. How do you see that intersection? Or that seems like it can continue to deteriorate depending on which side of the supposed facts and feelings you are on? Let's talk about that ethical piece. For me, the ethics, the morals is in my spirituality.

Donna Mitchell

00:18:14 - 00:18:37

You know, who am I intrinsically? What do I believe in? What is my faith? How am I aligned? Am I aligned or am I out of pocket and off the rails? How does that play into what you're seeing in some of the studies and perspectives that you have and talked about?

Shahar Boyayan

00:18:38 - 00:19:41

You know, this is a very complicated topic because I would say that we would have to revisit everything, starting with parenting, you know, and how much we expose kids or not. Because again, even friendship, Donna, in my age, that was easier because we would spend a long time with our friends at school, then playing on the streets. We had to make decisions all the time for what was safe and was not safe. And today we don't do that with our kids. So they are sheltered the whole time. And even worse, they are giving devices to look at at a very tender age, like 2 years old, 3 years old, even less. Well, I need to be on a table eating with my family to understand when people don't like something, how they react, the faces that they make if a. If a discussion starts happening, how is that dynamic? But if I'm not never really present at those, because I am here in my.

Shahar Boyayan

00:19:41 - 00:20:12

In my little thing, I never learn. And then I grow up and I don't have the basic social skills to express myself or to deal with others. With AI is something that we have to talk about it over and over and over because AI on the first moment doesn't have morals or ethics. It has the ethics that are programmed into them. But again, how are these ethics being programmed? With bias.

Donna Mitchell

00:20:12 - 00:20:14

Right now I say with bias.

Shahar Boyayan

00:20:15 - 00:21:07

Yes, a very big bias. So the thing that we all need to do here as everyday people, that we think I don't have power, but I have a small business and everything is question. And when there is a chance, demand that decisions will always be made by us, not the machine. So we cannot trust the machine so much that we allow all the decisions to be made. And this is already happening. I'll tell you, my daughter in law, she was applying for a job and she needed to submit a resume. So she went to ChatGPT, put something there, something came out and that's what she submitted without reading, without questioning what was there. Right? So she was called to the interview and there she was all chatty, talking to them and they said, we are so glad that you are going to be with us because you, you know this language for programming.

Shahar Boyayan

00:21:07 - 00:22:19

She hardly knows how to use a computer that was put there and she didn't read about it. So well, she was able to tell them what happened and you know, she got the job and everything. But the problem is this behavior is becoming thick typical. And that's what I need to be careful. I cannot just say, write this for me, be accountant for a blog post or for a podcast and not even proofread that the decision, the final decision needs to be yours. And that's with everything. You're going to get a humanoid bot next year because it's going to be cool and you know, you want to show your neighbors and you want to show your neighbors you can afford, but you have to question, am I going to allow this device made by a private company to be recording everything that happens in my life, to hear everything that happens? Where are the limits here? Because that, that data is going to be uploaded somewhere and used somehow. So we need when we can to start talking, discussing and really putting all our questions into place because this is something that is going to happen and we are going to buy them.

Shahar Boyayan

00:22:19 - 00:22:28

Right? So I need to start thinking about this. How far can they go and where do I put a stop? Did it answer your question?

Donna Mitchell

00:22:29 - 00:22:35

It answered my question. To me it seems like at the end of the day we have a lot of work to do.

Shahar Boyayan

00:22:36 - 00:22:36

We do.

Donna Mitchell

00:22:36 - 00:22:58

We have a lot of work to do as a society and we have a lot of work to do where if we have our druthers and if everybody really gets on deck and all hands are on deck, which is needed right now, if we don't get all hands on deck and break down the silos, we're in trouble.

Shahar Boyayan

00:22:58 - 00:22:59

Exactly.

Donna Mitchell

00:22:59 - 00:23:11

And the world we leave behind for our children, grandchildren and the future is really quite questionable on what the outcomes will be.

Shahar Boyayan

00:23:11 - 00:23:57

But Donna, we have the everyday life to change these things in a small scale and in a bigger scale. I'm at the age that I should be a grandmother. I'm not. But if I had grandchildren, for example, and they came to my house one day a week or whatever, I would go and make them. Make crafts, a simple thing. Make crafts. What kind of crafts? Polymer, clay, whatever you want. Why would be asking to exercise creativity? Yes, but not only that is because when I'm doing something crafty, I have an idea that is totally abstract, right? And then I start putting that idea into something physical that causes anxiety, doubts at the beginning of anything, especially clay.

Shahar Boyayan

00:23:57 - 00:24:21

It's ugly. It's not going to get what I want. I'm not good at this. I don't know how to deal with this. And then starts getting better until I have a cute little bunny that I play with. What is this doing? It is teaching a small child how to deal. First, abstract to physical, because they are on the abstract a lot, right. Second, they are dealing with difficult emotions.

Shahar Boyayan

00:24:22 - 00:24:54

You know, they get frustrated. They think they're not going to be able to make the bunny. They think whoever is making beside them is doing a better job. All the things that are normal and human, but they are learning how to deal with that just by playing with dough. How hard or expensive it is to have kids around us playing with dough? Not at all. But we are teaching that child how to deal with difficult emotions. It's a simple thing. So now we need to translate this in larger scales.

Shahar Boyayan

00:24:54 - 00:25:47

If you're a teacher, if you, you know, go to church, exercise that other side of let's go critical thinking and let's do some detox from technology every now and then, because it is a healthy thing to do. Is one of the trends actually that the same time that we are going to be overloaded looking for different experiences, we all will also have to find time to detox. So it creates an opportunity for businesses that are into technology or travel industry, for example, because extreme tours will be cool. But at the same time, for the yoga teacher, for the, the health professional that wants people to focus and be more and detox, they will also have a huge opportunity. So, you know, with everything there is a good side and a bad side, but from both sides, there are opportunities for business owners.

Donna Mitchell

00:25:47 - 00:26:18

So the business owners today, they're listening. What do they need to be doing? What actions do they need to be making right now in order to improve their outcomes? Their sale, their scales, their scaling, their. They're looking at transactions. They're engaging their customers, they're in social media, they're. They're doing everything they can do to have successful businesses. What do you suggest at this point in time, in this day, with the technology that's out there with AI, what's.

Shahar Boyayan

00:26:18 - 00:27:07

Available is already amazing. If we think about small business owners, I think the first thing is really get comfortable and start aggressively using AI tools out there. Because you, and you are in the tech world as well. You know, this is not news to anybody, but it is for the everyday person because they are doing their craft that what they're good at. And I talk to business owners every day that tell me, oh, I open an account on chat GPT, but I've never used it. There are tons of us out there, right? So we need to start using and getting comfortable with those tools because like I said, the change is in the next two years. And if you don't adapt, you're going to be left behind in the business. What can I do? Well, the first thing you should be doing is automating your business as much as possible.

Shahar Boyayan

00:27:08 - 00:27:22

And really, Don, I can give you my example. I have a production company. We make art courses, right? For nine years now. Last year I had 16 employees. This year I have three. All the others are AI.

Donna Mitchell

00:27:23 - 00:27:24

Why?

Shahar Boyayan

00:27:24 - 00:28:10

Because it's a business. It's about productivity, it's about profit, and it's about providing a better experience to my consumer. And that's exactly what AI can do. The AI answers my phone when I'm sleeping, talks to my customers like they, they don't notice many times. As an AI, it's amazing how it has improved the content that I need to provide social media. Because, yes, as business owners, our budgets are limited to be doing advertising, right? But that content in social media can be extremely consuming of time because even in one video, you know very well with a podcast, right things don't render the right time. Well, AI can take care of that. The content, the, the videos, the images.

Shahar Boyayan

00:28:10 - 00:28:49

AI can answer questions on your website. AI can send messages to the customers that didn't talk to you for the last three or four months. I mean, just a hairstylist, for example, I cut my hair exactly every three weeks. That's why, you know, perfect mess that you say, see here why I don't get a text every three weeks saying, hey, Shahar, your, your hair must be long right now. Schedule right now an appointment to come and cut. Why do I have to remember and call the guy and, you know, let's make them work less as well. The customer. So there are many things and it's not an investment that would scare any business owner.

Shahar Boyayan

00:28:49 - 00:29:16

It's really $200 a month maybe to start having all that. So not a big deal. But what happens then? You automate everything. You provide a better experience and you spend your time scaling, thinking about what's next for you as a business and not just doing the day to day activities. You know, if you think about firefighters, what's the percentage of time they spend putting fire out.

Donna Mitchell

00:29:18 - 00:29:24

Of their time? Oh, I'd have to probably say maybe 20%, 10%.

Shahar Boyayan

00:29:25 - 00:30:07

Okay, you're playing safe. They actually spend 2% of their time putting fire out. The 98 of their time they do testing how to prevent it. And we, especially the very small entrepreneur, we get in the mode of putting fire out. We go to the restaurant, to the salon, to whatever it is. Like, let's see what problems I can solve today because I'm a problem solver. We expect the fire and we spend our time putting out those fires while it should be the opposite. Right? We prevent all the problems that we can have and then provide solutions to that.

Shahar Boyayan

00:30:08 - 00:30:29

If you think just not answering the phone call, you're cutting your hair. My, my hairdresser used to be like that. So she's cutting my hair. The phone rings. What does she do? She stops cutting my hair and go answer the phone. Me, the client, I'm thinking, I need to get out of here because I have work. And it's the third time she did that today. Frustration is setting in her.

Shahar Boyayan

00:30:29 - 00:31:19

She answers the phone and the person asks, are you open today? So a stupid phone call, right? So she didn't acquire a new client by answering the phone and she's losing one. Wouldn't it be better to let the AI say yes, we are open today. Would you like to book an appointment? Book that appointment. And she can do what she does best not having if she doesn't answer the phone because she doesn't want to set frustration with the customer, let's put that well, let's say the average person in the salon spends a hundred bucks a day and she misses one phone call a day. And we all, as business owners, I'm looking at the eyes of all your audience. I know y'all do that. How much is that at the end of the year? That's for a hundred dollar ticket. But what about if you're a consultant and Your ticket is $500, what do you.

Shahar Boyayan

00:31:19 - 00:31:42

If you sell high end courses, for example, and your ticket is a thousand, two thousand, ten Thousand. And you miss one a day. How much money have you left on the table because of exactly that? The AI cost pennies for you to do. Wouldn't complain, wouldn't miss a call, wouldn't miss a day of work. And it doesn't care. This.

Donna Mitchell

00:31:42 - 00:32:18

So the integration of AI and customer interactions and all the predictive personalization that's taking place, it sounds like that's more of a benefit than a hindrance. And improving the quality of your service to your customers and your outcomes of success for your business. So when you're looking at going into the future, not only for your businesses, what do you recommend to the audience right now that they really need to make some actions after listening to this podcast and listening to you?

Shahar Boyayan

00:32:18 - 00:32:58

Well, you know, I would download my report because that gives you the eight trends. One of them is hyper personalization. We are already starting to demand that from businesses. And you might be thinking, but how am I going to do that in my business business. And there is a way business are not that different. If you think so, you can hyper personalize the experience with your customers in whatever you do start seeing. Okay, what is the number one complaint I get? Because we all get complaints from customers. There are always five questions that they always ask and there are always those three complaints that they always come with.

Shahar Boyayan

00:32:58 - 00:33:12

Right. Well, how can you solve that with AI? And I hope you come to me and talk to me about that, but if you don't, you go to ChatGPT, for example, and ask what AI could solve that issue? Because there is one out there.

Donna Mitchell

00:33:13 - 00:33:49

Can the audience go on pivoting the Web3 podcast? Can you provide us a link? Yes. As we pull together your personalized page on the podcast, we'll also have the link for your report. And this way we can have direct access. And what's the other way to get in contact with you? Is that LinkedIn? Let's have a link on your page because you're going to have your page, Your video, your YouTube, all your links, your social links, and we can put the report link on there as well your website. And then what else would you like to share at this point? Or how do they actually reach out to you?

Shahar Boyayan

00:33:50 - 00:34:31

Well, you know, PropTalki.com is the best place. You have my phone number there you will talk to an AI once you you do it and it's going to be a cool experience for you to see how it works. And at the bottom of the page you not only have the report for the AI trends, you have the report on how to Have a resistible business because it's all about engaging with your consumer. And we all can do that if we want. It's also there, it's free, right? So you have all the information there. You can experience the AI voice and it transfers to me if necessary. And then you have the, the, the reports there. The important part is we talked about a lot of things, Donna, right? Good things, bad things.

Shahar Boyayan

00:34:31 - 00:34:48

With anything in life, there is a good side and a bad side. Once you start experimenting, you are going to be able to, to know how far you can go, where you should be worried and where you should go full force. Because that could scale your business very fast. And I mean very fast.

Donna Mitchell

00:34:49 - 00:34:59

So with your report, tell us while you are here, what are the five trends? What, what's, what's the. Tell us about the report. What's in the report? What are the trends?

Shahar Boyayan

00:34:59 - 00:35:02

The, the. For the AI or for the Irresistible?

Donna Mitchell

00:35:03 - 00:35:12

For whatever you want to share that will entice somebody to say I got to get this report. Let me get this now. I can't miss it. What do we need to know about that report? What's in it?

Shahar Boyayan

00:35:12 - 00:35:58

So for example, with the Irresistible, one of the important things is when we are business owners, we get hit by a lot of people trying to sell us ads and marketing like coupons and this kind of thing. But what I need to understand is as a business, I need to position myself in a way that will get traction and will be attractive to people. Most of us, we don't do that. We think that that is going to do branding and, and, and the colors and the logo that comes later. First of all, am I in the right spot to attract the audience? Because if I'm not, not going to attract that audience or if I do, it's going to cost me a lot of money. So the very first thing we need to know is craft our magnetic promise. What are we really about? It's not your mission statement. Nothing like that.

Shahar Boyayan

00:35:58 - 00:36:32

Is what who people become by working with you. Because whatever we do in life, if we do it right, people change when they are in touch with us. So who do we become by working with them? This is what you need to answer. An example. For example, the Harley Davidson there, there. It's a motto but it's their promise. Right Is for machos or machos wannabe. They want to be in an adventure and if you come to the west, you're going to see how they go on their weekend.

Shahar Boyayan

00:36:33 - 00:36:56

So happy in life. We need to do something. It's not a catchphrase. Or anything. It's what are we really about? And here's what's important. The younger the generation that you're catering to, more important it is for you to be transparent about what you are about. Because they care a lot if you are. If they are pro or against the environment, a social.

Shahar Boyayan

00:36:56 - 00:37:25

Are you using people outside the country? They want to know that because they will make their decisions and their loyalty based on that. Right? So what are you really about? That's the very first thing that you need to do. You. The second thing is you need to craft your unique voice. So you don't want to be like everybody else. You want to be you, raw you. And that's one thing people don't understand when they create. Not people, but business.

Shahar Boyayan

00:37:25 - 00:37:53

They create content for social media. First of all, on social media, most people do not pay attention to brands unless they can be extremely creative. They want to know who's behind that, but they want to see the raw version of you. So if you make a mistake, if you have an accent, that's okay. That is not an issue. You don't need to edit that out. If you have a strong opinion about something, say it. Of course, part of the population will so will say, no, you're not for me, that's fine.

Shahar Boyayan

00:37:54 - 00:38:20

You know, you shouldn't care about that. You need to attract the right people to you. So be raw. Show the back the, the backside of your operation. So, for example, a restaurant, show the kitchen, show how things are made, you know, show that you buy from local farms, show that you support local business. Interview somebody that you buy from for your business. Right? Let's be real. Find your voice and you're not going to find your voice overnight.

Shahar Boyayan

00:38:21 - 00:38:48

Especially if you, if you've never been in front of a camera, microphone. It takes some doing it, but just do it. Do some very bad ones. Put it out there. Let people complain about it. Part of what they do is complain about how you're not perfect, who cares? But things will start getting better and then you finally find the. The right communication. Now you do need to understand to whom you're selling for what age they are.

Shahar Boyayan

00:38:48 - 00:39:21

For example, Mr. Peanut has a series of videos online, especially on TikTok, that if you watch, you really go, what on earth is that? Right? It doesn't make any sense. It's stupid. Well, but they cater to a generation that wants to be entertained without having to think and they want to laugh at stupid stuff. So that's exactly what they create. They hit their target market like that because they understand the person they sell to. They want stupid content. That's what they do.

Shahar Boyayan

00:39:21 - 00:39:46

Probably for me, that wouldn't fit. That's not my audience. Right. My audience is looking for something different. So we need to understand not only find our own voice, but the voice that our customer will listen to. We need to. To know exactly who they are on a very, very personal level. We do an exercise sometimes that talk.

Shahar Boyayan

00:39:46 - 00:40:33

I mean, it's funny to do it because the business owner starts getting like, little annoyed because why do I need to know that? It's because we are just looking for what the consumer wants the most and fears the most. Because those will be our marketing tools. It's not our color, our logo. They're important. But that's not what makes. What brings sales, my friend, what makes bring sales is when I talk to the heart of my consumer. I talk in a way, you know, like a business consultant. And you go, are you tired of working 80 hours a week? Are you tired not being able to attend one function at school for your kids? And then everything that you do doesn't look like it grows, it doesn't look like it scales.

Shahar Boyayan

00:40:33 - 00:41:09

Where is this going to end? What kind of legacy are you going to leave there now, if you allow me some time, we are going to craft this in a way that you are going to work a lot less. You're going to see results in front of your eyes without being stressed about it the whole time. And most of all, you are going to have time to enjoy your family. Do you think that's something that would be appealing or something like, at ACB Consulting, we have the best consultants with all the diplomas that you can have here to cater to you. Which one sells.

Donna Mitchell

00:41:10 - 00:41:13

There is a big difference there. That's an example.

Shahar Boyayan

00:41:14 - 00:41:22

We are always talking to emotions. We are selling to emotions. But if we don't know what are the emotions of people that come to us, how can we cater to that?

Donna Mitchell

00:41:23 - 00:41:44

Boy, that sounds like an exciting report with a lot of information in it, great details, and something that's going to be invaluable to a lot of the businesses, solopreneurs, nonprofits, and corporations that are listening today. So with that said, I'd like to thank Shahar Bahian for coming on the Pivoting to Web3 podcast. You have anything else you'd like to.

Shahar Boyayan

00:41:44 - 00:41:54

Share or say, well, it's a great pleasure to be here with you, Donna, and I hope we get to do this again. And, you know, now they know what to do. They just need to go and do it.

Donna Mitchell

00:41:54 - 00:42:14

All right, then. So thank you for listening to pivoting to Web3 podcast. Good afternoon, good evening, and good morning. And once again, we're shaping tomorrow together. Thank you. Thanks for checking in the Pivoting the Web 3 podcast. Go to pivotingtheweb3podcast.com to download and listen or web3game plan to check out the videos. Thank you.

Donna Mitchell

00:42:14 - 00:42:15

We're shaping tomorrow together.