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Dec. 17, 2024

PTW3 056: Morpheus Labs Bridging WEB2 to WEB3 Low Code Solutions with Pei-Han Chuang and Donna Mitchell

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Today we have a special guest—Pei-Han Chuang, CEO of Morpheus Labs. Pei-Han's entrepreneurial journey spans AI, e-commerce, and blockchain, culminating in innovative solutions that streamline Web3 adoption.

In this episode, we discuss Morpheus Labs’ low-code platform designed to make blockchain development as easy as using Wix or Shopify. Pei-Han shares valuable advice for entrepreneurs, stressing the importance of long-term focus and perseverance. We also delve into how AI integration simplifies DApp development, enhances smart contract security, and improves user interfaces.

Pei-Han highlights their recent achievements in reducing NFT marketplace development time in Asia and strategic partnerships with tech giants like Tencent. Join us for essential insights on bridging the Web2-Web3 gap and making blockchain accessible to the masses. Let’s dive in!

About Pei-Han Chuang:
"Pei-Han Chuang, CEO of Morpheus Labs, is a visionary entrepreneur and one of the earliest adopters of blockchain technology. He has successfully led Morpheus Labs to secure significant funding, including a seven-figure seed round, and to develop solutions that facilitate the adoption of blockchain technology. Under his leadership, Morpheus Labs has earned prestigious awards, including winning the Web3 category at JumpStarter 2023 and recognition from Huawei Spark and SlingShot. His mission is to make Web3 development accessible to everyone, paving the way for the next wave of digital innovation."

 Expanding Use Cases and Onboarding

  • Key Segments Expansion:
    • Focusing on increasing use cases within key segments.
  • Partnerships in Asia:
    • Onboarding Asian software development companies to use Morpheus Labs platform.
  • Platform Integration:
    • Making the platform easier to integrate for tech solution partners.
  • Offering Web3 Solutions:
    • Goal to curate and consolidate Web3 solutions for the public.

Web3 and Adoption Strategies

  • Connecting Web2 and Web3:
    • Focus on facilitating a smooth transition between Web2 and Web3.
  • Mass Market Solutions:
    • Providing comprehensible solutions for widespread public adoption.

 Simplifying Blockchain Deployment

  • Low-Code Platform:
    • Comparison to Wix and Shopify for web development.
  • Fragmentation & Complexity:
    • Addressing complexity in Web3 development compared to earlier web versions.
  • AI Integration:
    • Exploring potential use of AI in low-code platforms for improved efficiency.

Connect with Pei-Han Chuang:
Website: https://morpheuslabs.io
Twitter/X: https://x.com/morpheuslabs_io
LinkedIn: https://linkedin.com/in/chuangpeihan/

Connect with Donna Mitchell:

Podcast - https://www.PivotingToWeb3Podcast.com
Book an Event - https://www.DonnaPMitchell.com
Company - https://www.MitchellUniversalNetwork.com
LinkedIn: https://www.linkedin.com/in/donna-mitchell-a1700619
Instagram Professional: https://www.instagram.com/dpmitch11
Twitter/ X: https://www.twitter.com/dpmitch11
YouTube Channel - http://Web3GamePlan.com

What to learn more: Pivoting To Web3 | Top 100 Jargon Terms

What to learn more: Pivoting To Web3 | Top 100 Jargon Terms

Chapters

00:00 - Thanks for checking. In the Pivoting the Web 3 podcast. Go to pivotingtheweb3podcast.com to download and listen or web3game plan to check out the videos. Thank you. Good morning, good afternoon, good evening. Welcome, welcome, welcome. Welcome to Pivoting

04:03 - First steps in complex blockchain development, 2016.

08:41 - Transforming blockchain with smart contracts and Web3.

12:06 - AI assists smart contract creation and customization.

16:02 - Enable easy creation of media-focused solutions.

17:33 - Web3 Studio bridges developer-designer communication gap.

21:28 - NFT Marketplace for intellectual property in Asia.

25:27 - AI features enhance industry-wide integration and solutions.

27:43 - Web3's challenges: bridging gaps, expanding beyond crypto.

32:59 - Entrepreneurship requires focus amid distractions and negativity.

35:54 - Curating, filtering, and innovating based on inner desires.

Transcript

Thanks for checking. In the Pivoting the Web 3 podcast. Go to pivotingtheweb3podcast.com to download and listen or web3game plan to check out the videos. Thank you. Good morning, good afternoon, good evening. Welcome, welcome, welcome. Welcome to Pivoting to Web three. And today I definitely have a treat from Singapore and I'm excited to have Pe Han Chuang, CEO of Morpheus Labs.

Donna Mitchell

00:00:25 - 00:01:43

He is a visionary entrepreneur and one of the earliest, earliest adopters of blockchain technology. With a strong track record of launching and scaling successful ventures. He has secured significant funding including seven figure seed round and developed solutions that have brought blockchain into the mainstream. He understands the challenges and the businesses and individuals face when transitioning from Web2 to Web3, such as fragmented tools and complex processes. His focus is on simplifying implementation and making it more accessible to the masses. By providing the right resources, he helps partners drive innovation, accelerate adoption and ensure a seamless transition into Web3. Under his leadership, Morpheus Labs has earned prestige prestigious awards including winning the Web3 category at Jumpstart 2023 and recognition from Hui Spark and Slingshot. His mission is to make Web3 development accessible to everyone, paving the way for the next wave of digital innovation.

Donna Mitchell

00:01:43 - 00:02:27

With a proven track record, a forward thinking vision and a deep passion for web3, he is ideal speaker for the consensus Hong Kong. His insights and experiences will inspire others to explore the power of Web3 and drive the digital economy forward. So let's welcome Pei Han Chuang to pivoting to web3. This is your audience and ours. Say hello and tell us a little bit else about your background and how you have all this a fabulous experience experience all these awards and the insight to be in Web3 and really implement early adoption. So tell us some more about yourself.

Pei-Han Chuang

00:02:27 - 00:02:34

Hello everyone from Singapore and thank you Donna for the opportunity to share what I have in mind. Thank you so much.

Donna Mitchell

00:02:35 - 00:03:01

You're very welcome. So Pei Han, let me get a really good idea on Morpheus Labs. How did you really end up coming into that space? Space? What's your ideal mission? I mean, I mean you've done so much and you want to do so much. What is your real ideal mission in the blockchain space and what inspired you to create low code?

Pei-Han Chuang

00:03:01 - 00:04:03

So first of all I started entrepreneurship back in 2011 so I started one of the early AI entrepreneur back then. So I raised a good amount of funding on doing a travel social media on AI but it didn't went and well. But it's a good experience and after that because entrepreneurship is in my blood. So I move on into doing my second startup. But there's actually more traditional businesses into another country, Myanmar to supply materials to Myanmar and but it still in my DNA. So after that I actually exit my company during that in Myanmar. So I came back to Singapore to focus on doing e commerce deployment development in around 2014, 2015, which there's actually an e commerce boom in Asia. So it was actually quite interesting and quite fun years for me.

Pei-Han Chuang

00:04:03 - 00:04:54

And then there's actually a few customers came to me to talk about how possibly to implement to deploy blockchain on example supply chain and medical record. That was actually in around 2016. So that was actually my first step into blockchain. So we actually helped them to implement deploy and we realized that actually a great technical gap and a lot of developers will face is very difficult to develop and deploy because compared to web 2 or web 1, web 3 is even more complex. There are more stacks, more technology, more components floating around. So it gives a lot of people a lot of confusion and very skeptical how to deploy. That's actually how we came about. And I actually met up my co founder story.

Pei-Han Chuang

00:04:54 - 00:05:31

He actually from Uni Credit Bank Group Chief information officer. He actually also helped his company trying to procure different blockchain solution to implement in the company. He also faced the same thing. And also for joining me is actually Bruce. He was actually a senior consultant team leader for IBM. He helped quite a few banks to implement blockchain solution back then around 2017. So from three of our background, mine is SME and their background. We all face the same problem.

Pei-Han Chuang

00:05:31 - 00:06:02

How come it's so difficult to implement Web3. Then a step back we revisit. We realized that the low code development platform is actually a key driver for Web1. So when we, when we see Web1 we start to code first line until Wix came out drag and drop everything. Then the web one become a mass adoption. A lot of people when you want to be, when you want to set up a company, the first day is actually clear website. Yeah. And then 10 years ago about E commerce again.

Pei-Han Chuang

00:06:02 - 00:06:37

All the developers, all the businesses start with holding first line until Shopify they came in drag and drop all the template. Then E commerce become boom again mass adoption. So history repeats itself again in web3. Now we see web3 has been around. Blockchain has been around for around 10 years until today. There are actually an increasing amount of voices about there isn't any mainstream adoption. Everything is still kept in the loop of defi Digital asset, which is good. No doubt it's good.

Pei-Han Chuang

00:06:37 - 00:07:19

But there's a clear huge gap between how this solution can be picked up by my mom, by neighbors around, nobody's know about it. Whenever Anybody heard about Web3 or blockchain, it's about crypto. Is it BTC? Is it Ethereum? It's actually not the case. So we believe that for Web3 to go another level, rocket adoption, same thing needs to be present. It's a low code implementation platform. Then it's easier for anybody, whoever has any idea, we can quickly spin up our idea, launch it to test the market and to pitch the investment. It's the way to go. Yeah.

Donna Mitchell

00:07:19 - 00:07:27

So how did you bring in the AI? AI is in this, in the middle of it and then you got the low code. All of it's in Web3 development.

Pei-Han Chuang

00:07:28 - 00:08:08

Yeah. So because our main mission is actually to bring easy adoption to anybody. So for past five years we have been very sharp focused on how can we do better in deployment, how can we make life easier. So from local we have a template, we have a component Dr. And drop. Until about two, three years ago we because for our team we keep actually research on to asking customer on feedback. Until about two, three years ago we actually saw the initial spark of GPT and AI. Then we realized it could be something interesting.

Pei-Han Chuang

00:08:08 - 00:08:39

You just imagine you put in a prompter. I want to create a smart contract for NFT or maybe for real world asset. And just within a few seconds this AI prompter can generate a smart contract template for you. So it cuts short of a lot of development time and deployment time. So this also in sync of what our mission in future we could be explore more enhanced AI or even other technology into this platform.

Donna Mitchell

00:08:41 - 00:09:27

So but for right now you're transforming the blockchain space in your development. As you continue to move on, how do you envision that even enhancing further? Because I know you have a studio for smart contracts and your Web3 studio, it seems like that sets you apart. Can you share with us some insight to all that you have there in your, your core differentiation and your vision and how that's going to go forward as well? I mean you've accomplished so much already. To you it's been around 10 years, but to the rest of us we kind of just learning about it in the last two, three years. So how does that continue to develop the landscape in blockchain?

Pei-Han Chuang

00:09:27 - 00:10:14

Okay, so first of all there are many low code or maybe many silo solution existing in Web3 right now. But most of these API RPC or different solution. They are coming from the perspective of only focusing on smart contract. How could example they are all focusing on how could we help launching token Very easy, very smooth. How can we let wallet connection or payment connection really smooth. Yeah, this is. I would say 99% is actually addressing right now. But if you look at the more overview scope all the businesses or all the project owners they are looking at the solution layer.

Pei-Han Chuang

00:10:14 - 00:10:46

How can I launch a medical supply chain or blockchain easier? There are actually two different extreme. So what we are viewing is actually more holistic how to make it easier. But what markets presenting right now is more fragmented. I just want to. I just don't want to address it on connecting wallet. I just want to address it on API. But this what whatever is focusing right now is actually not the immediate need for the business owner. It's actually towards the later stage for API for wallet connect.

Pei-Han Chuang

00:10:46 - 00:11:29

It's only when solution is more. It's already under development, it's almost going to deploy. Then the business owner consider ah, maybe I should consider whichever wallet or maybe I should consider using whichever API. So this actually towards a later stage. So the currently web3 blockchain is so fragmented that all the focus is actually token. But token is just a. I would say it's maybe the 50% of all the web3 but it's a core engine but around it the components to help consumer to use to pick up the interface is not there. So that is how we look at the implementing from top down.

Pei-Han Chuang

00:11:29 - 00:11:33

But right now it's actually more bottom up. Yeah, so there's a difference.

Donna Mitchell

00:11:33 - 00:11:34

Okay.

Pei-Han Chuang

00:11:34 - 00:11:34

Yes.

Donna Mitchell

00:11:34 - 00:12:06

So when you talk about the smart contracts in the studio, there are features in your smart contract studio. Can you elaborate on your key features in the smart contract studio and how does AI driven and low code nature of the platform benefit developers and businesses? Is there anything else beyond what you just mentioned that's really like a key benefit bringing those two together? Can you go a little bit further with that?

Pei-Han Chuang

00:12:06 - 00:12:51

Okay, sure. So basically we are focusing on three components. Smart Contract studio is the first one. So in typical scenario or what market has been doing when you engage or when you want to develop a smart contract is that you likely go out to the market and source for a template and then you bring you. You bring it over to customize and then to test to fix to and then launch to like there's a typical the processors. So for our smart contract studio what you can do is just enter a prompter and then from a prone term the AI could actually help with design. We actually prone you back. Is this the requirement you need? Once you read this is the requirement you need, you send back to the AI to generate the code smart contract code.

Pei-Han Chuang

00:12:51 - 00:13:34

So AI will actually give you a smart contract code for you to customize again. So for a developer you can just come in oh, this is actually around more 70, 80% what I want. I come into fix or maybe add in the business requirement. After that it's done. You send in to the AI again to ask AI to check on the code quality. Is there any security issue, is there any bugs? So the AI can actually come in to fix the bugs and fix the certain loophole for you. Once it's fixed by AI, it's again fixed by AI then you actually send back for deployment. So that's actually for our smart contract studio.

Pei-Han Chuang

00:13:34 - 00:14:11

So another two component is very important that I mentioned for web three solution to launch smart contract is only maybe 50%. They are still actually front end and backend. So backend is more like. We are very focused integrating with customers existing system. This is also one of the key difference. We believe that customers unlikely we want to throw away whatever solutions that they have been building for past five to 10 years. They have already spent maybe half a million 1 million to build their Web3 system and ask all their employees to use for past 10 by 10 years. Totally.

Pei-Han Chuang

00:14:12 - 00:14:37

It's unlikely to ask customer to throw away. What we can do is to use our workflow studio. It's actually something like Zapier. Yeah. A giant web2 workflow company. But we are focusing on web3. You can just drag and drop web3 component and then connect directly to your weight3 component and connect directly to your web2 component. So it's drain drop.

Pei-Han Chuang

00:14:37 - 00:15:01

Then the system is integrated in a few minutes. Yeah. So there's actually for workflow part. But ultimately these are all the middle and back end. You need a front facing look very nice user. So that's actually our battery studio which most of the developer had very big problem. They are not very good in UX ui. So you can again use our.

Pei-Han Chuang

00:15:01 - 00:15:34

We are, we are actually launching our AI Web3 design. You can again you can tell the AI say oh now I'm creating a NFT marketplace. But this marketplace is actually for carbon trading. Yeah. So the AI will actually generate a suitable NFT carbon trading marketplace for you. Yeah. So if you stitch up this actually are totally the one end to end solutions that you can use to launch your whichever solution you want. So that's actually our key focus of these three components.

Pei-Han Chuang

00:15:34 - 00:15:35

Yeah.

Donna Mitchell

00:15:35 - 00:16:01

So your studios are very comprehensive. I mean I haven't heard of anything really functioning in that manner. I mean they're very unique and that is an awesome, awesome accomplishment. So how does the multilingual support enhance accessibility? What impacts has this feature had on adoption? Can you help us in that area as well?

Pei-Han Chuang

00:16:02 - 00:16:45

Okay, so first of all our mission is always very sharp focus. So our mission is actually to allow anyone, I mean in future like donut, you, you want to create any solution, you can just actually put in a prompter. Then you can create a very media focused, intellectual property focused solution. So we know that we are catering for white mass market. So definitely some of our audience could be not that good in English. They could be very focused in Mandarin, Japanese. So that's actually our focus. We want to start from the store entry part to make all the, all this journey very smooth.

Pei-Han Chuang

00:16:45 - 00:17:04

Yeah, you can key in, in Chinese, in Japanese. Oh, I want to create a certain solution. Then AI will actually start to generate for you. So there's actually we, we believe this is the first step to allow more interested party, individual party or businesses or maybe smaller businesses to come into use.

Donna Mitchell

00:17:06 - 00:17:33

So with your Web3 studio you have the goals of Morpheus labs in the Web3 studio space as well. And in that studio, how does that simplify the DAPP development? Or maybe could you first tell us what dapps are? I haven't had that term on the show too frequently. And then let us know how what you're doing simplifies that development, if you don't mind.

Pei-Han Chuang

00:17:33 - 00:18:29

Okay, sure. So Web3 Studio is actually our front facing user interface studio for anyone to churn out to generate in regard of user interface front end templates. So over our journey when we very focused on onboarding developers, we realized that there is actually a key gap between developer and designer. So usually there are some communication gap and it makes developer and designer both of them both very high tech. Yeah, so we see this is actually a pain point for developer itself. You can actually go out to look for many freelancer or many individual developers. They will be very good in coding whichever solution for you. But when they after they code it, they want you ask them to do a very nice ui.

Pei-Han Chuang

00:18:29 - 00:19:05

It's a big headache. You'll be I most likely you have a big quarrel with them. So this is what they are short of. So what we want to address is to empower all the individual developers to use you are good in your coding. You can use our smart contract studio, we can use our workflow Then it come in web3 to help you to churn out all the user interface as easy as possible. So you can no worry about your end user. Your end customer complaining is very ugly. Complaint is very not user friend.

Pei-Han Chuang

00:19:05 - 00:19:10

So it's all stitched up, very synchronized end to end solution for anybody. Yeah.

Donna Mitchell

00:19:12 - 00:19:13

Awesome.

Pei-Han Chuang

00:19:13 - 00:19:27

Can you provide us example right now? Sorry, just add on example right now. I think you can actually import whatever you have done from Figma. You can import a file into this. So you can very easily customize from there as well.

Donna Mitchell

00:19:28 - 00:19:51

Cool. Let's talk about the AI powered tools. The integration of AI for smart contracts, auditing and workflow automation is impressive. How does this AI functionality improve security and efficiency or the efficiency overall?

Pei-Han Chuang

00:19:51 - 00:20:18

Okay. Yes. So usually this is a predicate what has been, what is happening in the development phases. A whole development cycle. Whenever a developer has done their coding. Yes. They would not have much of time to do a second layer of scanning through the code. They would directly ship for auditor.

Pei-Han Chuang

00:20:19 - 00:21:05

So I mean maybe a co auditor. So between coder developer sending over to co auditor, there's a lot of back and forth. Yeah. And this will actually increase the cost for the businesses. The more rounds of bad and block flow, the more cost will increase. So what we want to amp here to solve coder and a business owner is that before you send in to get a formal audit certificate, you can actually use AI to scan through the fix for you. So whenever you shoot over to auditors example certificate or whoever, whatever they got is much, much less headache for them. So the cost for the project only is lesser.

Pei-Han Chuang

00:21:05 - 00:21:13

The audit is also the cycle is also lesser. So that's actually what we are aiming for, for scalability and security. Yeah.

Donna Mitchell

00:21:14 - 00:21:25

Oh okay. Thank you so much. So can you highlight some specific scenarios or case studies where AI tools in your platform have demonstrated measurable success?

Pei-Han Chuang

00:21:28 - 00:22:14

Okay. So one of the very common solutions that in Singapore, maybe in Asia is asking or wanting to implement this actually NFT Marketplace which related to intellectual property. It can be like anime, it can be like song, it can be like a legal agreement. So in the market right now, the common practice is for the project owner, business owner to engage an external software development company. Yeah. So for a proof of concept of this type of NFT marketplace in Asia, the time cycle is roughly around one and a half months to two months for poc. So it's very simple version. Yeah.

Pei-Han Chuang

00:22:14 - 00:22:45

But using our platform, I mean Donna, you can actually have a guest using our platform. Maybe how much time you require? Just our guess. You want to take Guess it, yeah, it, it will actually reduce to, I mean do you have any number of to, to reduce the time from one and a half month to two months and using our platform, what is your, what do you think will actually reduce to?

Donna Mitchell

00:22:46 - 00:22:48

Oh, two weeks.

Pei-Han Chuang

00:22:49 - 00:22:58

Yes, it's actually likely about two and two to three weeks. You can actually deploy even a better quality proof of concept for NFT marketing.

Donna Mitchell

00:22:58 - 00:22:59

Wow.

Pei-Han Chuang

00:22:59 - 00:23:24

Yeah. So that's actually how fast. And you as we know time is money, you are able to compress the time to 80% reduction or 90% reduction to business, you are already making money to software development house, you increase your profit margin to a lot, you can actually switch more of your focus on quality services. Yeah. So this is actually how the business we think we can actually give a benefit evaluated area.

Donna Mitchell

00:23:25 - 00:24:01

Okay. Well I definitely know the NFTs are taking off more outside of the US than inside of the US right now. So that's interesting to hear that and thank you. So with the AI powered tools, I think lastly you had really mentioned the NFT marketplace and with the NFT marketplace there's a lot of advancements. Would you also say outside of the U.S. is it my perception just doing the show or the more. I don't know if there's an NFT marketplace here in the US Is there?

Pei-Han Chuang

00:24:02 - 00:24:12

I think there's one very famous one is actually NBA Top Shot. They're actually using Web three blockchain to create all these. Maybe Michael Jordan play card.

Donna Mitchell

00:24:12 - 00:24:22

Okay. Yes. Okay, so all right, that's what you. Okay. All right. I forgot about that. I did, I forgot about that. Okay, thanks.

Donna Mitchell

00:24:22 - 00:24:40

All right, so let's talk about partnerships, partnerships challenges and industry positioning. Your strategic partnerships. Amorphous Labs has partnered with companies like Hui Cloud and Tencent. And how have these collaborations impacted your platforms reaching capabilities?

Pei-Han Chuang

00:24:40 - 00:25:26

Okay, so for our platform, we envision ourselves to be a one stop, end to end platform. And we believe that Web3 is a huge, huge spaces. It's a huge space compared to Web one, Web two. So ourselves, we or anybody alone is unlikely to bring the greatest value. So our product is actually designed in a way. It's very easy for our tech solution partner to onboard and to integrate. Yeah, so that's actually our strategy. We are onboarding different tech solution partners like cloud partners or maybe it can be API partners, it can be like RPC partners to a joint tech offering.

Pei-Han Chuang

00:25:27 - 00:26:21

So while we focusing on offering our AI features, they will bring in their solution covering different industries. So when they bring integrate with us Morphers itself, the coverage will Be widened. Yeah. So when they integrate then we all have skin in the game for more morphers as a platform to the end user because with us we are very front facing to developer and business owner. For most of the infra players they are more towards the backend and last stage so it become a cohesive and actually a very tight knitted solution offering to the developer or end users. So what they only need to do is facing more first platform drag and drop all the integration solution or use ask AI to recommend the integrated solutions for them. So it's just one stop done easy, fast and smooth.

Donna Mitchell

00:26:22 - 00:26:30

So are there any partnerships you want to share with us that you're thinking about or that's on the table? Is there anything you can talk about or is that a secret? Is this still a secret?

Pei-Han Chuang

00:26:31 - 00:27:09

They will be announcing some but I think every week we have many existing renowned partners coming to us for partnership. This could be from like a coordinator. Yeah we have some partnership and we are scheduling to announce there are also API different partners. Yeah. So but for us we taking more focus right now for. For building up a killer use cases and adoption first. So we are slowly digesting this partnerships but this will be this area it could be like from. Yeah different partners.

Pei-Han Chuang

00:27:09 - 00:27:13

I can't, I can't announce right now. I need. I need to have that agreement before I.

Donna Mitchell

00:27:13 - 00:27:42

Okay, I can understand that. I just had to ask. I had to ask. So what key challenge, what. What key challenges have you faced in promoting Web3 adoption particularly with the complex technologies like blockchain smart contracts Dapps. Are there any main challenges that really kept you up? There were a headache but. Or something that you really overcame and you were able to plow forward once you figured out what to do.

Pei-Han Chuang

00:27:43 - 00:28:53

I would say that being around for around five years more and more users are very asset for of Web3. So most of them actually came in with a very clear idea what they want to do, what they want to implement compared to past few years. The current obstacle for Web3 right now I think is actually not a secret. It's actually about what Web3 Technical Solutions players offering most of them offering is like I think I previously mentioned they are very focused on offering token related, crypto related, defi related. But this to us is just a smaller segment of whole web 3 and this segment happens to be so new to web 2 to mainstream. There's a huge gap on expectation and huge gap between this. Yeah. So when we talk to a lot of technical partners honestly we are actually like a middleman when we have customer want to implement and we are one stop solution.

Pei-Han Chuang

00:28:54 - 00:29:15

We offer a good solution at our layer but at the infrastructure layer we need to connect to a good provider. But when we talk to many existing tech providers they do not seem to have clear mind of how to help with two players.

Donna Mitchell

00:29:16 - 00:29:17

Okay.

Pei-Han Chuang

00:29:17 - 00:29:49

So there are solutions. When we example we are bringing like a very famous security trading company in Southeast Southeast Asia. They want to build a one stop trading platform because they have been doing so well good in Southeast Asia on share bond all the trading. So they want to do one essentially for alternate asset, crypto asset. So we are helping them to connect to partners. So when we talk to partners they are stunned, they are shocked.

Donna Mitchell

00:29:49 - 00:29:49

Okay.

Pei-Han Chuang

00:29:49 - 00:30:37

Because they never think about weight too. So while when we facing way to they have clear ideas, they want to implement, they have a budget implement. But at a very fundamental infra there's a gap what they can do for the web three in the integration part, in the design part, in the solution offering part, they actually cope by surprise. They didn't think about the security, the compliance, the user usability. So this is so far the clear gap between. And if you look around LinkedIn there's actually most of the more experienced entrepreneur users are talking about the gate is because all these. Yeah.

Donna Mitchell

00:30:37 - 00:30:47

So lastly we're going to get into the future now for sure. Where do you see your strategic priorities over the next few years?

Pei-Han Chuang

00:30:48 - 00:31:29

It's a very good question. Yes. So for our priority right now is to I would say give a time frame. I like to give myself or my team a time frame. It's actually for next half a year to actually work with this renowned enterprise or maybe local SMEs to push out more usable use cases. Example we are working with FNB. Yeah. How could FNB retailer really use what web3 powered poi system, loyalty point system, add on AI recommendation on what you can eat, what reward system you should have Different.

Pei-Han Chuang

00:31:29 - 00:32:13

Yeah. So this actually pushing out use cases for key segment essentially our next half of the plane. After that we are actually closing the gap because we are a product platform. At the same time we are now actually onboarding many development companies in Asia to use our platform to launch and to service their customers. Yeah. So we are also educating also talking to a lot of these software development companies. Yeah. So this if you see use cases once the use case the software development house can actually pick up very easily to use to bring the adoption to the end user.

Pei-Han Chuang

00:32:13 - 00:32:42

So and then the last one is actually we are making our platform easier to integrate for our Tech solution partners. So a lot of people saying that Airbnb doesn't own a house, Facebook doesn't own any content creator. We want to be a platform that we are able to consolidate, curate all the useful Web3 solutions. So to offer to the mass public. Yeah.

Donna Mitchell

00:32:43 - 00:32:56

Wow. That's a big dream and a big goal. And I know you're going to make it because you're definitely on your way. So with that said, what advice would you give an aspiring blockchain entrepreneur?

Pei-Han Chuang

00:32:59 - 00:33:53

For me, my personal entrepreneurship for past 12 years or the 13 years. I would say that once you start enter this journey of entrepreneurship, there will be a lot of noise, there will be a lot of distraction, there will be a lot of negativity around you. Nobody is going to help you. Nobody is actually going to actually give you any support. You should focus on what you want to do from day one. Because I've been seeing a lot of our, my friends who joined me or maybe who started the same journey five, six years ago. They have been pivoting 1, 2, 3, 4, 5, 6, 7, a lot of time because they lose focus and then they 99% they didn't end up good. They went back to maybe career to look for a job.

Pei-Han Chuang

00:33:54 - 00:34:42

So my advice actually to focus what you want to solve in day one, there will be a lot of rejection, a lot of disturbance or a lot of these noises. The most big no to me is that we jump into anything that's actually short term. I see a lot like a lot of people want to offer really good solution like development tools. But because of all the noise, they went into service a lot of this defi. But when you jump into this, it means that you are going into a bigger space that a lot of people are competing. Yeah. So you put yourself into more worst scenario that you're competing with. Even everybody know every.

Pei-Han Chuang

00:34:42 - 00:34:59

Everybody jump in. But it's short term because you. But you're jumping in the short term. You don't cater pain for next three years. Likely. Yeah, it would end up not that good. But you could be the one person that grab all the good opportunity. But there's only 1%.

Pei-Han Chuang

00:34:59 - 00:34:59

Yeah.

Donna Mitchell

00:35:00 - 00:35:00

Okay.

Pei-Han Chuang

00:35:00 - 00:35:01

Yes.

Donna Mitchell

00:35:01 - 00:35:22

Well, you got to have perseverance and perseverance and probably a great culture of innovation with your team. And that I noticed with Lynn and a lot of our conversations. So my last question is how do you maintain a culture of innovation within your team? Because you're doing a lot of innovating, you're staying very focused, you're not pivoting anywhere you're straight ahead.

Pei-Han Chuang

00:35:22 - 00:35:54

Yeah. So a lot of friends around me in Asia she told hey now you are actually OG of og. Yeah. The one that you bulldozer all the way through very focused on what you're doing. So that's one of the reason why whenever company, any company in Asia they think about oh I want to launch anything around the ecosystem nation after they check a few rounds, you go to pay hunts. Yes. So first of all I think it's actually running. To me running a startup is like organizing a club.

Pei-Han Chuang

00:35:54 - 00:36:46

First of all we, we are curating. We are, I'm actually filtering, I'm actually inviting all those like minded colleagues to join me. Yeah. So it's also a learning process. Second of all, the buyer to innovate from different person, it comes from different inner self. You could have a very noble aim or you want to do a greater good for human race. Honestly not a lot of people like Elon Musk would actually have that greater noble idea. But for me I'm always checking with my colleagues that what is your inner desire then only from your inner desire is it a fear, is it a motivation? Then they actually drive you to create something, to solve something.

Pei-Han Chuang

00:36:46 - 00:37:18

So give you an example. I myself, I'm very, I have a great fear of failure. I have a great fear of I cannot make it in my financial, in my career, in my entrepreneurship. So I'll keep thinking what can I do to solve better for my other colleague. They both have a motivation. I'm young, I'm 20 some years old. I want to be better than my, my classmate, my friends. So I actually keep encouraging them to dig into themselves.

Pei-Han Chuang

00:37:18 - 00:37:38

What is the most fear or what is the most motivation you want? Then from there you should explain what you want to do. The first all is actually to things like what your voice, atmosphere or maybe what is your most motivating factor. Yeah. Then to drive the innovation. Yeah.

Donna Mitchell

00:37:38 - 00:37:45

Well those are two good questions to ask yourself. So with that said, unless you want to share anything else before we close.

Pei-Han Chuang

00:37:47 - 00:38:55

I didn't mind. What I want to share right now is a lot of people came to me asking oh it's actually a dirt bull run. So what can we focus? Yeah. So I'll still bring back to my main mental big first cycle we see a lot of these like exchanges we see a lot of these crypto token, ICO, IEO exchanges. Second cycle we see a lot like NFT metaverse to put it more blunt or more more blunt way if we are in or we are in web3 a lot of people are actually looking at us right now. And a lot of these mass market, they're also tired of what Web3 has been claiming can do. So I hope that anybody, whether you are entrepreneur, whether you're a business owner, whether you're developer, whether you are potential partners outside for us is to really to zoom in how we can connect to Web two. Yeah.

Pei-Han Chuang

00:38:55 - 00:39:32

So yeah, there's actually something I want to help and you can contact us because we are really onboarding very focused on Web two to Web three, how to fill in the game so you can contact us. But yeah, we have to do good to push more things alive so that maybe my mom, my neighbor, everybody can use that is the way to go to break through the bottleneck to go to mass adoption. If not but next future, 1, 2 year, we are still circling around and then creating different hype and eventually you die off. Yeah.

Donna Mitchell

00:39:34 - 00:39:38

Yeah, that's true. So how can people connect with you? What's the best way to connect?

Pei-Han Chuang

00:39:38 - 00:39:57

Yeah, you can actually go to my mom in our website. You can actually connect to our Twitter LinkedIn. Then my colleagues will actually pick up from there. So we can actually have a great discussion how we can actually partner, how can we launch or how can we help you to launch, deploy your solution in few weeks. Yeah.

Donna Mitchell

00:39:58 - 00:40:13

All right, well, thank you so much and thank you, everybody. Good morning, good afternoon, good evening. This is Donna Mitchell with pivoting to Web3 podcast and Pei Han, the CEO of Morpheus Labs. Thanks so much for listening and we're Shaping Tomorrow together. We're here to serve.

Pei-Han Chuang

00:40:14 - 00:40:15

Thank you very much, everyone. Thank you.

Donna Mitchell

00:40:15 - 00:40:27Exclude

0:00 - 40:27

Donna, thanks for checking in the Pivoting the Web 3 podcast. Go to pivotingtheweb threepodcast.com to download and listen or Web3 game plan to check out the videos. Thank you. We're Shaping Tomorrow together.