Welcome to Pivoting to WEB3 Podcast
Aug. 2, 2024

PTW3 045: Emmanuel Rose's Top AI Tools for Solopreneurs and Marketing Agencies with Donna Mitchell

Today, we have a very special guest returning to the show - Emmanuel Rose. Emmanuel is an award-winning expert in AI and lead generation who is always on the cutting edge of the latest marketing technologies.
In this episode, Emmanuel shares some fascinating insights about how AI is transforming the business landscape. He discusses powerful tools like Loopgenius for ad retargeting, Avia for secure content creation, and Clipscribe for rapid video editing. These AI-powered platforms are enabling marketers to automate tasks that used to take hours, now achievable in mere minutes.

Emmanuel also explores the future potential of AI, envisioning a world where a single person could manage a $10 million marketing campaign from one dashboard. He encourages listeners to start experimenting with AI tools in their own workflows to stay ahead of the curve.

Beyond the hype, Emmanuel shares some words of caution about AI governance and the importance of human oversight. He predicts we will start seeing more legislation around AI in the coming years.

For anyone looking to learn more, Emmanuel invites you to visit his website, emmanuelrose.com, and connect with him on LinkedIn.
So get ready to dive into the world of AI-powered marketing with Emmanuel Rose on this unmissable episode of Pivoting to Web3!

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Artificial Intelligence Entrepreneurs Lead Generation Marketing

Welcome to another exciting episode of the Pivoting to Web3 Podcast! Emanuel is an award-winning expert in AI and lead generation who is always on the cutting edge of the latest marketing technologies.

In this episode, Emanuel shares some fascinating insights about how AI is transforming the business landscape. He discusses powerful tools like Loopgenius for ad retargeting, Avia for secure content creation, and Clipscribe for rapid video editing. These AI-powered platforms are enabling marketers to automate tasks that used to take hours, now achievable in mere minutes.

Emanuel also explores the future potential of AI, envisioning a world where a single person could manage a $10 million marketing campaign from one dashboard. He encourages listeners to start experimenting with AI tools in their own workflows to stay ahead of the curve.

Beyond the hype, Emanuel shares some words of caution about AI governance and the importance of human oversight. He predicts we will start seeing more legislation around AI in the coming years.

For anyone looking to learn more, Emanuel invites you to visit his website, emanuelrose.com, and connect with him on LinkedIn.
So get ready to dive into the world of AI-powered marketing with Emanuel Rose on this unmissable episode of Pivoting to Web3!

About Emmanuel Rose:

Emanuel Rose is a recognized expert in lead generation, branding, advertising, and the day-to-day operations of a digital agency ready to help you build your business today. For over 25 years Emanuel has gone to work each day seeking to pioneer cutting-edge lead generation and marketing strategies for the benefit of his clients.

Emanuel’s rich and diverse experience evidences the strength of his unique skill set, acquired through years of persistent growth, leading a digital agency, and serving as a pioneering professional in lead generation and retention. This expertise and understanding is not only central to the success of Emanuel’s career, but his leadership of the digital agency he founded.

As the CEO of Strategic eMarketing, Emanuel is at the forefront of driving digital solutions with machine learning for lead generation for all of Strategic eMarketing’s clients in Oregon and beyond. Doing so with an in-depth understanding of the opportunities and challenges seen for clients across the digital agency landscape, and utilizing his enviable expertise in leading generation to leverage a leading advantage for all his valued clients.

Connect with Emmanuel Rose:

X / Twitter link - https://twitter.com/Strategic_E

Instagram link - https://www.instagram.com/strategice/

Facebook link - https://www.facebook.com/StrategicEmarketing

Youtube link - https://www.youtube.com/channel/UCTi_Fzh3kaCZGSMUMQUBgWA

Linkedin link - https://www.linkedin.com/in/b2b-leadgeneration/

Podcast link - https://emanuelrose.com/marketing-in-the-age-of-ai/

Connect with Donna Mitchell:

Podcast - https://www.PivotingToWeb3Podcast.com
Book an Event - https://www.DonnaPMitchell.com
Company - https://www.MitchellUniversalNetwork.com
LinkedIn: https://www.linkedin.com/in/donna-mitchell-a1700619
Instagram Professional: https://www.instagram.com/dpmitch11
Twitter/ X: https://www.twitter.com/dpmitch11
YouTube Channel - https://www.Web3GamePlan.com

What to learn more: Pivoting To Web3 | Top 100 Jargon Terms

What to learn more: Pivoting To Web3 | Top 100 Jargon Terms

Transcript

Thanks for checking in the pivoting to web three podcast. Go to pivoting to web three podcast.com to download and listen or web three game plan to check out the videos.

Thank you. Good morning, good afternoon, good evening. Welcome, welcome, welcome, welcome to pivoting to web three. And I have Emmanuel Rose back again because he is exciting, cutting edge, and a lot to tell on what's happening with AI and some tools. But at the end of the day, we know lead generation is his focus. Lead generation and the utilization of AIH in today's marketing. He's won awards. You know, he's an advocate of winning in the business world.

So I'm just going to turn it over to Emmanuel because he's got some new ideas and implementations and tools and just a lot going on for why we have him back on pivoting to web three podcast. Emmanuel Rose, say hello to your audience and ours.

Hello. It's great to be back here, Donna. I really have been looking forward to talking to you again.

You've won a lot of awards. Why don't you catch us up on what's happening now?

Well, thanks, Donna. In fact, been focused on completing some children's books, projects that I have. My grandkids are getting to be a little bit older, so I'm focused on the chapter books. I got Cora the Bobcat coming out this month, and then the big project I'm working on is a guide to the 98 wilderness areas in the state of Nevada. Really? So that's going to be a 600 page book.

Well, you've been busy. You've been very, very busy.
Told me a little bit about the AI work that you're doing as well. I know you do a lot of writing, pay a lot of attention to your grandchildren, and I just really am impressed with that on how close you are with your family and your focus. So what do you have now that we could utilize in our businesses and entrepreneurs and what's happening?
We have access to these really amazing tools. Like, for instance, you're able to get real time search leads. So as soon as somebody types into Google or mentions something on Twitter, we can sweep that information and an email, phone call and those people almost immediately. And all that can be done through automation.
So when you do the automation with some of your clients and what you're doing right now, how much time is that saving versus what's taking place in the past? I mean, some people are really still a little bit behind on AI, what it can do and how it really changes what we're doing now. I mean, it saves a lot of time. But is that versus cold calling you now have hot leads or give us a, paint us a picture?
Yeah, I think, you know, when we look at something like, for instance, the video that we're creating today, if we were to go through and take a 30 minutes video and edit it and then flip it and title it, you know, manage this video, that's five or 6 hours with the work, and now you plug it into something like clip scribe or opus clips or repurpose. And literally in 15 to 20 minutes you have content that's ready to be distributed. So that's a huge lever.
It really is. So what else is happening with you in regards to your business and that you wanted to share when pivoting web three today?
Well, I think looking at the process of testing these AI tools, that's an important thing. I just saw some stats that said only 38% of businesses are using AI tools in the business. And I was surprised that was that small of a group. We've got such generations great generative tools right now. Like we, you know, everybody's heard of chat GPT for the most part. Then there's these services where you're able to use them as a marketing assistant or as an HR assistant. And my courage, I would like to encourage people to start to test these things, to spend schedule some time every day to interact with these AI tools, say chat GPT, and figure out how you can start to customize and build your own Persona on, on a generative tool and start to create some content.
Do you have any favorites that you really use a lot that you think are going to be your go tos? I mean, everything is really changing so fast. What's happening today may change next month or the next couple of months or the next few weeks. I mean, it's really changing quite fast. What I was really happy with one month looks like I might want to pay for something else in a few weeks because this one did a little bit more. But how do you decide what you want to use and how you want to use it? Let's think about it from your perspective.
Yeah, I look at it and try to understand a is it, is it, is it good at something that I'm, I don't want to do or I'm not good at? That's the first thing or that the team needs help with instead of hiring another person. Is it leapfrogging a piece of software? Right. So that's the end of the thing. I'm using a great retargeting tool for social media ads called Luke Genius and I. The AI crawls, the website, creates the ads, outsources some influencer ads, then you put in your list who you want to retarget, and it creates a funnel for you about what landing page you want to send them to. And it does all these things in like ten minutes.
And what's the name of that again?
It's called Loopgenius. It's a great tool. The other thing is a tool called Avia Aivia. And this is an interface that's secure and encrypted to then deal to then interface with chat, GPT, Claude, or Bard. And so that way the content that I'm creating is not shared with the GPT. I'm just getting the benefit of the generative part of that. And so I have that tool. And then inside of Avia, there are these agents.
They've already created. So you have a marketing assistant or an HR assistant or copywriter, those sorts of things. So the prompts already built into those.
Now we're talking. Now you're sharing all the good stuff that a lot of people may not know or have been exposed to and how to use them in today's. So when you look at your tools and it seems like you could do everything a lot quicker, do you still get the information plus, or just the information you used to get, or do you get additional insights and analytics or stuff that you didn't even think to ask for, but it kind of brings that along. Do you get a choice in what you want? How does that work?
Yeah, I mean, I think that's the thing about using these AI tools, is that you're still in charge and you have to use it as a tool, produce, reduce information, produce content, and you still have to go through and customize it to make it match. But it is dynamic and it does learn what is important to you, especially if you train it. So the philosophy that a lot of people are taking now is that I'm training the GPTs of as if I were training a staff person. You're continuing to update your prompts so that you only have to update, updated that one session, and then you can keep building on it.
So is that kind of like the bots and everything that we're seeing now? Everybody's feeding bots, creating bots, making bots? Is that pretty much the same thing that you're talking about when you set it up for one time and do it and leave it and you've got it done and just build on it.
Yeah, exactly. That is what people are calling bots or prompt engineering. And then naming it, I name those prompt lists for my clients. Right. And I say, this is client a and this is person a inside of that client. And that way they have maintained their own voices and the GPT's learning from that.
So are there some businesses that can take advantage of this more than others, or are there some businesses or sectors that really aren't coming on as coming on board as quickly as others? Like I had a conversation with an attorney, a couple of attorneys, and the attorneys don't really seem to be wanting to waiver or move into this space as busy as they are, as much as they do with contracts. You think they would want to be a little bit more proactive in the, let's say, smart contracts, but the early adoption maybe doesn't move as quickly in the legal field. Maybe it's a little bit more conservative.
It can be. I think that might be a field where some of the practitioners are worried they're going to get replaced. Right. Where there's going to be some consolidation. And honestly, I think that is one of the areas where you're going to be able make a simple contract and you're not going to need to call an attorney anymore or that the attorney will be a reviewer, but won't be the one who writes it. Right. And so their billable time is always what's on the forefront of the mind of the attorney.
Think about it that way. The billable time goes down because.
Gets commoditized at a level, of course, the fine points of the law, not my specialty. I would still need somebody to manage, manage that for me.
So, but other sectors and industries, which ones are you really seeing that you're getting a quick buy in on?
I mean, marketing is always at the forefront. So all the people in my marketing circles that own agencies or cmos, I mean, they're consuming these AI tools at a dramatic pace because we have to test and understand what's real and what's smoke. And so we're out ahead, I would say. And then in the agency world, and then I think the cmos are one step behind us and then the CEO's are like, I don't know, just hope that it saves me some money at some point. But it's pretty industry agnostic. I think it's more like people need to take it and see where they're spending their time in any role. Right. HR is a great example, project management is a great example of how you can take these generative tools and speed up the processes for things that are repetitive.
There's one that I saw that does email and in the email system, it really goes through the email and tells you where your sales opportunities are or where your better relationships are. So I found that to be very interesting on how that went through the emails and divided everything out. So it just really saved a lot of time. And it seems like a lot of the AI and platforms are going that direction. Have you seen anything that really concerns you that we should raise our eyebrows at or be prepared for so involved? You know, I always like to know the good, the bad and ugly, you know, so we talking about it real good. So what's going on that you might consider something be a little cautious about?
My, I'm concerned about the robots. I'm not, I'm not that excited about the police dogs that are robots. So that's one thing I can say.
I saw the robots on tv this week on the commercials and what was going on and I'm like, hmm, yeah.
So that, and, you know, I did hear that we do have fireplace now that are flying by AI. Enable a dogfight by AI. So we know that DARPA and that, you know, military groups are way ahead of what we're seeing. So I think there's, the dark side of it is in that work, we lose the ability to have human control and there's a going sideways because we've all experienced our computer with the blue screen at death or the car won't start because the chip is out. So we know these things go sideways. I'm just, I'm concerned about some of those things that are, you know, self driving cars and those things and how we're going to manage that.
So being an expert in the field and all the clients, what about governance? What have we run into there? We coming along here locally in the US. Orlando, what are you seeing in regards to governance across the states or countries or what should we be aware of or be in tune to?
Well, there will be regulation. We know that. I saw that Japan just recently has enacted some legislation around and how to use it and how not to use it. And I think that was one of the first places, first countries to do that. The US, we tend to be a lot more laissez faire about these things, a lot more free to allow innovation and people to use it. I would imagine that the EU and Canada will be next after Japan for legislation. And then I would imagine the US will follow suit after that. But I think it's such an amorphous thing and better be able to move so slow that it's going to take a few more years before we start to see any activity on the legislation front.
So I've gotten a couple of questions in regards when people are using AI, especially all the content creators and everyone out there who's using AI, how do you get around not being busted for using AI? What do you have to do? And there's programs now that will tell it all that you use chat TBT or call you out. So people ask me questions, well, what is one to do? And I say, well, modify it and just let it be a seed for an idea. I don't know if I gave the right answer or not. So what do you think?
I like that. That's a good start. I think the other way that I use it is that I reference my websites, my social media posts, my blog posts, my books, and I say primary source are the things they've already created. And then that way that's the primary right. And you're going to have to modify it because the GPTs are only given us c minus work at this point. So you have to modify it and then we will have some more rulings on that. I think it will be visual and music. That will be the two biggest areas that we're going to see court cases around and that the copywriting is a little more amorphous, so it's harder to pin down.
But as long as you footnote appropriately, just like you would in handwritten paper like the old days.
You should be okay. I mean, you just really can't take it. You know how some of the AI, you can have a certain tone or use a certain author, has that changed or are there any regulations we should be aware of if people utilize some of that tone and character generations and different things like that, or not? Worried about it yet? Is it still the wild, wild west?
Well, I think it is still the wild wild west, but I would say the best practices that if you're going to full tone or reference certain sites, that you want to build that into your prompts and ask for those citations. So exactly what you're saying. You can have kind of a standard, meet the standard of scholarly work.
Wow. So what would you like to see that's not out yet that you think about and say, boy, this would have been nice if we could do that. This would be nice if we could do this. Have you thought of anything that you would really like to see since you work with it so frequently.
Yeah, I'm really, I've been testing these kind of one, one screen platforms that can do an entire marketing campaign and basically follow the path from product to identifying Personas and then the content of that is needed for those Personas and then content calendar and then building the content and then pushing that content out into the world. So that's really what I'm waiting for. And to me, that's going to be the high watermark for the marketing segment when, when I, as a sole solopreneur, a one person shop can, can manage entire campaigns from a single dashboard from, come from creation to KPI's and report back to my client.
So let me tell you why I'm chuckling. Because while you were talking, I was getting ready to say, oh, you have one of those.
Yeah, exactly. I know. Sign you up too, right?
I lost my train of thought for him and it's like, oh, is this existing already? I need that.
You know, I haven't found one yet. I've tested a few, but I think in twelve months we'll be at that, at that place where one person could run a $10 million marketing in the heart and budget.
So what are some of your favorite platforms now when you're, when you're working with clients, if you don't mind me asking? I mean, yeah, I mean, this is the technology podcast. I'm sure people kind of like, well, give us some names and what are you going to drop on us today? What are the nuggets?
Yeah, those, those three that I mentioned, which are Avia and Loopgenius and the video clip scribe and those, it's just three that we use every day. And I am confident that those are going to perform. But I've got a list of 50 that I bookmarked that I'll go back to and test. And I think that's really the secret. It's not really the ones that I use. It's just I'm committed to the process of doing the research and finding the tool. And I actually have a handout on my website that's a, that talks about the different aggregators of marketing tools. And if people come to my website, they can pull that and then they can find their own tools to test and see what works in their workflow.
Okay, so what's your website? We might as well tell them that now.
All right. Emmanuelrose.com. it's simple. Emanuel rose.com dot and any other links.

You want to let them know on how to reach you and connect with you.

I love this catch up on LinkedIn and that bed said that will take care of all that.

Emmanuel, have you shared everything that you want to share with me right now? Did I leave out anything? Did we miss something?

Have your hands and quite a bit now. I don't know if you giving me everything.

I appreciate the conversation, Don. I always like talking to you and I just want to encourage people to once a day turn off their phone in their computer and go for a walk outside.

Well, that's a sweet spot. So thank you so much for being here on pivoting the web three podcast. And thank you for listening. We're here to serve and shape tomorrow together. Thank you.

Thanks for checking in the pivoting to web three podcast. Go to pivotingtWeb three podcast.com to download and listen or web three game plan to check out the videos.

Thank you.

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Emanuel Rose

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