March 25, 2025

Empower Your Brand, Boost Creativity, and Solve Business Challenges with AI with Mona Bavar and Donna Mitchell

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Empower Your Brand, Boost Creativity, and Solve Business Challenges with AI  with Mona Bavar and Donna Mitchell

Want to know how AI can make your brand stand out and solve business challenges? Tune in to discover practical strategies from Mona Bavar that can take your creativity and business to the next level! 

I'm Donna Mitchell, your guide to the latest in AI, blockchain, and tech. In today's episode, we explored the journey of Mona Bavar, a fascinating entrepreneur who transitioned into the luxurious food space with DLISH, navigating the complexities of web3. Mona shares her unique gifting experiences and her insights into AI’s role in business innovation. Discover how she's embracing technology to empower her brand while maintaining that essential human touch.

🎯 Key Takeaways:

✅ AI Can Amplify Your Brand’s Strengths: Learn how AI tools can enhance creativity, improve efficiency, and give your business a competitive edge.
✅ Top AI Tools for Content Creation: Discover essential AI platforms that can revolutionize the way you create, manage, and distribute content, saving you time and boosting quality.
✅ Solving Business Challenges with AI: Understand how AI can help you navigate challenges, automate repetitive tasks, and empower your decision-making process.
✅ Hands-On Learning Drives Success: Real-world insights from Mona Bavar highlight the importance of experimenting with AI to unlock its full potential for growth and innovation.
✅ AI is Accessible for All Businesses: Whether you’re a creative entrepreneur or managing an established brand, AI offers practical solutions to fuel success and growth.

Visit [mitchelluniversalnetwork.com](https://mitchelluniversalnetwork.com) for more updates.

#Web3 #NFTs #AI #LuxuryBrand #DigitalInnovation #PivotingIntoWeb3

About Mona Bavar:

Mona Bavar is the founder of BlueApples.ai and DLISH, where she bridges technology, creativity, and human connection. At BlueApples.ai, she helps entrepreneurs integrate AI as a collaborative partner to amplify creativity and streamline operations while staying true to their unique vision. With DLISH, she transforms gifting into an art form, curating experiences that celebrate storytelling and connection.

Mona also explores the power of archetypes, guiding individuals and businesses to align their strategies with deeper, purpose-driven narratives. Her work challenges conventional approaches to success, blending innovation and humanity to inspire growth that feels authentic and meaningful.

Connect with Donna Mitchell:

Podcast - https://www.PivotingToWeb3Podcast.com
Book an Event - https://www.DonnaPMitchell.com
Company - https://www.MitchellUniversalNetwork.com
LinkedIn: https://www.linkedin.com/in/donna-mitchell-a1700619
Instagram Professional: ht

Connect with Donna Mitchell:

Podcast - https://www.PivotingToWeb3Podcast.com
Book an Event - https://www.DonnaPMitchell.com
Company - https://www.MitchellUniversalNetwork.com
LinkedIn: https://www.linkedin.com/in/donna-mitchell-a1700619
Instagram Professional: https://www.instagram.com/dpmitch11
Twitter/ X: https://www.twitter.com/dpmitch11
YouTube Channel - http://Web3GamePlan.com

What to learn more: Pivoting To Web3 | Top 100 Jargon Terms

What to learn more: Pivoting To Web3 | Top 100 Jargon Terms

Transcript

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Donna Mitchell: Okay. So let me ask you this, I'm really curious, because when I saw Delish the list look delicious.

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Donna Mitchell: no matter what I looked at, and it has such a luxurious feel to it.

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Donna Mitchell: The pictures, the quality, the food, the selections.

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Donna Mitchell: How did you know to go into the luxurious space? What attracted you to that, or what was happening in the marketplace, that you knew. That was the path

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Donna Mitchell: to go into.

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Mona Bavar: I think that happens on its own. I can't say that, I said. It has to be luxurious, if anything. I think a lot of times. In the beginning we end up spending so much on our overhead.

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Donna Mitchell: Hmm.

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Mona Bavar: As far as like material and sourcing that we forget. And I think that's how it happened, because, 1st of all, when I mentioned the table that my parents created. My mother was always into creating the aesthetics, even regardless of our economic situation, she would always find beauty in

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Mona Bavar: objects. So the table was always beautifully set, and that, I think, stayed with me now in Italy, where we source a lot of our products. They are

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Mona Bavar: made by artisans, so the artisans are

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Mona Bavar: by default. It's going to be a little bit more expensive.

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Donna Mitchell: No.

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Mona Bavar: So it's not something that you make in China, and you can mass produce which nothing against that

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Mona Bavar: you can

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Mona Bavar: mass produce, and then put it in a box, and you're okay and keep the cost low. So we did start to have our our prices go up. And because the

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Mona Bavar: food items that are in there. They're produced also by mom and pops like you. I mean, I think Italy has 14,000 producers, micro producers.

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Mona Bavar: food products. So it's they. They have small numbers, and that's, I think, our competitive advantage as well, and they also the price tends to be maybe a little bit more than average. But I think now, in the United States it's it's

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Mona Bavar: almost below average.

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Mona Bavar: So.

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Mona Bavar: little by little, I think I fell into the luxury world, and at 1st I was afraid of it, but then I learned to embrace it and said, You know what? We're not for everyone, and that's totally okay. But for those people that value what we value.

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Mona Bavar: Here we are.

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Donna Mitchell: I think this is awesome because I gotta say it

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Donna Mitchell: when I looked at it, and when I've seen it it always impressed me.

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Donna Mitchell: Now I have an eye for quality. I like comfort and convenience, and quality is part of the comfort.

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Donna Mitchell: So, therefore, when I look at Delish, it always stood out, no matter what the angle, what the food, what the content. So you're absolutely right. The artisans do a fabulous job. The layouts are awesome, and the presentation. I had just never seen anything like that before. So when you came into the web, 3 space on the nft side.

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Donna Mitchell: how are you using the nfts. And why did you see that as a benefit for Delish.

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Mona Bavar: So it was about 2 years ago, and I fell in love with this world

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Mona Bavar: because, as an entrepreneur, as someone that was in finance you never. You always stay in this box

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Mona Bavar: where you say, okay, I have to follow what it says in the book. There's a step by step, in order for you to grow or to develop something.

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Mona Bavar: And this world of nfts gave me this, I think, glimpse into my own creative expression.

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Mona Bavar: So I said, You know what? Why don't I just have fun with it? And it became a way for me to say, Let me offer these these really advanced forward thinking companies or people the opportunity to gift in a different way. So if they're already involved with nfts, we created nfts with

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Mona Bavar: a link of our products. So they would open this nft. And inside there was this link where they could come and get 20% off whatever there was on our

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Mona Bavar: site.

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Mona Bavar: So it became this kind of you own the nft, and you also get this opportunity to go and have this discount or this added, let's say advantage, and

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Mona Bavar: I have to say, I think either we were too ahead of our time.

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Mona Bavar: or I didn't do enough for the marketing side or getting it out there. The nfts are still there on the platform. It seems like the world shifted, and we all went towards AI

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Mona Bavar: as well as me, because I said, okay, there's another beautiful plat

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Mona Bavar: tier where there's no competition, really. And you can go in there and just have fun.

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Mona Bavar: And so I think I still do believe in the nfts. I still am hopeful that people we're we're all going to start to embrace them in a different way. I do still think that it's a wonderful way to revolutionize gifting

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Mona Bavar: and a great way to see art as we're living in this digital world.

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Donna Mitchell: Well, we're going to talk about the nfts a little bit more, probably another time.

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Donna Mitchell: But we're going to talk about it a little bit now, because I'm hoping you stay with it. I think. Personally, when I met nfts, I think what happened. People approached it like regular marketing

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Donna Mitchell: and nfts aren't like regular marketing.

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Donna Mitchell: and that's why it kind of shifted and went by the wayside, and a lot of people made a lot of money kind of quick, and the nfts look kind of funny, and people that didn't understand it. So there was a lot of confusion.

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Donna Mitchell: But I personally think if you utilize the nfts in a manner with the utility and with some loyalty, with some different other components and dynamics. The nft really hasn't gone away. It's just kind of sleeping for a while, let's say, because I think everyone that was corporate or entrepreneurial or branding thought of an nft like they did everything else in traditional marketing.

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Donna Mitchell: and an nft is a little bit different.

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Mona Bavar: I love

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Mona Bavar: that you said that I love that you said that because, 1st of all, I would love to ask you what that means a little bit different as far as the marketing aspect goes, because I totally agree with you that I went the traditional route.

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Mona Bavar: and it's not the traditional route.

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Donna Mitchell: No, the nfts

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Donna Mitchell: in my mind not to take this into a nft direction, because I have so many other questions in another direction, but I'm glad that you still have them.

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Donna Mitchell: I think there's a benefit to the nfts. Once there's utility and loyalty.

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Donna Mitchell: and then with utility and loyalty, I think the sky's the limit.

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Donna Mitchell: and with the art and artisans. Oh, that is a natural, a natural recipe for success. So we'll parking lot that for now, I don't want to take my audiences down a road, nor do I want to give too much away

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Donna Mitchell: in this episode. We'll keep that for another time, and maybe everyone will tune in for another episode when we have something to say about these nfts that you have, that you're not too sure what you're going to do with in the future. You just know they have a place at Delish, and they're still at Delish. So I'm excited. I'm just really excited about this and having you. But I'm curious to know you mentioned AI,

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Donna Mitchell: and with AI, how do you see that impacting creatives and and your business? Because you have a consultancy called blue apples

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Donna Mitchell: and and blue apples. Is that all part of Delish, or tell us how that interconnects, or if it doesn't or just. I want to make sure that we mention them both and not run out of time.

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Mona Bavar: No blue apples is actually an agency. AI agency that because I was using AI myself for delish, like most entrepreneurs out there where you're trying to bootstrap it as much as you can. And so, about 2 and a half years ago, when Chatgbt was there, I started to play with it, and realized that I could do a lot and fast forward

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Mona Bavar: with some friends. We started the agency to help other entrepreneurs

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Mona Bavar: use AI in a way that you don't become just another

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Mona Bavar: content out there, or just another brand out there, because the biggest pitfall with AI is generic.

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Mona Bavar: We all run the risk of becoming so generic. And you can tell already when people send you an email or they send you a message, or you read a blog and newsletter Linkedin Caption, you always know from the very 1st sentence, if it's AI generated and that's fine, it's wonderful to use it for content, for everything that you want to use it, for? I do.

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Mona Bavar: But don't forget there is that human side that you need to know exactly who you are, what you're all about. What's your story? Your brand story, your brand voice, in order for you to be able to communicate. So you don't become

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Mona Bavar: one of those generic brands that people out there say, Oh, my God, I've read this. I've heard this. I'm not interested. I skim through it, because last year the statistic, the number was 4 billion content was created

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Mona Bavar: this year because everybody now is sitting in front of Chat Gpt. Or whatever Llm. They want to use. It's projected to be anywhere between 8 to 10 billion.

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Donna Mitchell: Oh, wow!

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Mona Bavar: So you have to know that if you are not standing out in some way

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Mona Bavar: you run the risk of just getting lost, and I beta that on myself in the sense that last March, apparently something happened in my website because I was like, I don't need my SEO person. I don't need this. I don't need that.

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Mona Bavar: I did this to myself.

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Mona Bavar: I had an audit done on my website because Christmas was flat.

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Mona Bavar: And so I wanted to know what was going on, and apparently there's been such.

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Mona Bavar: The content has been so poor that it hasn't been ranking. And so you understand that if you are not doing the work. We all think it's going to be easy, and it can be. But remember, you have to have your why, you have to know who is your target audience.

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Donna Mitchell: No.

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Mona Bavar: Are you going to communicate to them? What is it that you're going to add that's going to differentiate you from the same competitor that's sitting in front of the same Chatgbt saying, Write me a blog about the top 10 corporate gifts.

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Mona Bavar: Okay, they're doing the same thing, using the same keywords, because all of a sudden you think you're an expert

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Mona Bavar: and generating this blog, you probably skim through it and say, it works.

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Mona Bavar: and you put it on your platform.

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Mona Bavar: And Google says, you know what I have a thousands and thousands of like blogs like that.

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Mona Bavar: Forget about it. I'm going to now start to crawl and look for the ones that are going to be different

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Mona Bavar: and answer, actually, the pain points of the the target audience.

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Mona Bavar: And so that's how blue apples was born.

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Donna Mitchell: So blue apple sounds like a boutique

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Donna Mitchell: consultancy in a way where you tailor to the brand and the entrepreneur and the corporation your client.

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Donna Mitchell: So when doing so, what advice would you

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Donna Mitchell: give anyone that's listening? That's new.

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Donna Mitchell: How do they know what to use? You knew to use?

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Donna Mitchell: You need to use certain tools.

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Donna Mitchell: And right now there's people coming on board. There's people using AI,

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Donna Mitchell: but there's so many that don't know what to use. When, how did you choose? How did you figure it out?

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Donna Mitchell: What? What was it that made you realize that you wanted to use these tools? And what was it?

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Donna Mitchell: Maybe I asked this in other episodes. And what is it that you have seen or learned

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Donna Mitchell: that makes you nervous?

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Donna Mitchell: That's 2 questions in one.

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Mona Bavar: Yes. So the 1st one is curiosity. So I reached a point in my life where I said, Okay.

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Mona Bavar: I've done enough of the suffering of this world of work. Hard. Do this. Do that. Now. I just want to have fun.

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Mona Bavar: I'm at an age where I'm tired.

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Mona Bavar: Menopause is kicked in everything is just, and you just say you know what I have nothing else to lose.

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Donna Mitchell: Girl, you ain't tied yet. You got another 20 years. Go ahead.

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Donna Mitchell: Yes, to your audio.

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Mona Bavar: Should know. Your listeners should know that we already discussed our ages. We're not gonna.

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Donna Mitchell: Yeah, we're not gonna tell you out loud. Well, they kinda know I've been hanging around here a long time.

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Donna Mitchell: Oh, go ahead.

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Mona Bavar: So so that's what ended up happening. So I said, Okay, everybody's using chat. Gbt, let me sit down. And and it was just the beginning. And so I said, Okay, let me play with it, just asking random questions. And then it became almost like a co-founder, a partner, a friend, a therapist, a business coach today.

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Mona Bavar: because I've

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Mona Bavar: you only learn, and that's at least how I learn. I'm not one of those book learners. I'm 1 of those that has to do it and learn by trial and error.

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Mona Bavar: And so I did. I played with it. I realized what works I realized, what didn't work the same thing I did with nfts. I just keep playing with it. But because at this point in my life I say, what's going to happen if it doesn't work out, it doesn't matter anymore. Maybe we say that's a luxury.

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Mona Bavar: I don't necessarily think so, because I still have to reach my numbers. I still have to deliver. But it's still that point where you can say it's okay. Just get give yourself a break and have fun, and that's how I explore. I listen. I know there's so much on social media, especially Instagram, that says, Oh, these are the top 10 AI platforms that will make you money in 20 days. There's no such thing. Don't do it.

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Mona Bavar: It's absolutely not true. There's always some kind of a caveat in there where you have to then say, Oh, no, there's no such thing. There's no AI free platform. There's a 7 day trial or a 2 week trial, so it's those. And then I narrowed it down for myself with the platforms that I like to work with, and we recommend to our clients when they come to us, because you don't want to be overwhelmed.

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Mona Bavar: And that's what's happening today, because everybody is out there in this race desperately trying to earn their 1st millions.

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Mona Bavar: thinking that that's done. I feel

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Mona Bavar: so much gratitude for the fact that I am an older generation where I had to actually work.

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Mona Bavar: I actually had to learn, and then come and apply it and learn from it, and try. And there was no easy fixes. I had to go to the library and do the indexing, and find the book and the reference book and encyclopedias. So that is what I say. The human touch is where you're bridging the traditional way of doing business or living life

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Mona Bavar: into this new, innovative world of

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Mona Bavar: abstract that no one, if anyone says I'm an AI expert, aside from the ones that in the fifties started to play with it. They're all lying because we're all on this road, and there's no expert.

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Mona Bavar: And so I find it fascinating. And that's how I learned how to learn how to

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Mona Bavar: hone it all down, narrow it down to what it works best for me, and what I think works best for most entrepreneurs, at least

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Mona Bavar: small to medium sized businesses.

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Donna Mitchell: Thank you. So with the human element.

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Donna Mitchell: When you look at the different corporations and culture, or the different geographic cultures

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Donna Mitchell: as you've traveled, or, as you've, you know, created and procured

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Donna Mitchell: the artisans, and how they present and deliver and execute.

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Donna Mitchell: What do you feel is the most common thread

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Donna Mitchell: that you see in all cultures? And have you had to really differentiate

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Donna Mitchell: with dependence on the corporate culture or the geographic culture.

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Mona Bavar: Actually, that's a really great question. I don't think you need to differentiate.

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Mona Bavar: I think what you need to do is understand.

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Mona Bavar: So the most important thing is, everybody has. And again we go back to your brand story, your why, every, even the big multi like Apple, for example, let's say the biggest company that we have now as far

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Mona Bavar: at all.

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Mona Bavar: they have their story. Their brand story is very powerful, isn't it, with Steve Jobs and how he created Apple.

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Mona Bavar: the up, the down, everything that happened that led to then the Company brand story. So

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Mona Bavar: then, we say, Apple has a culture, right? But that culture has to come from somewhere. Culture isn't, or just spontaneously created.

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Donna Mitchell: Right, so.

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Mona Bavar: Go back to that brand story and the importance of it, because you have to understand what your what is your vision? What is your values, and anybody that starts out whether you're a corporation as a CEO, you're doing this, or you're a founder of a small business. You have the reason why you are where you are and doing what you're doing.

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Mona Bavar: And once you know that clearly, then you can create that corporate culture, and then you can lead, and then you can delegate. And then you can say, this is what I want you to do.

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Mona Bavar: This is what we need.

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Mona Bavar: This is how we're going to grow more because growing also comes with it a lot of weight.

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Mona Bavar: So this is how we're going to grow in a way that we, our roots are so deep

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Mona Bavar: that if a wind comes we're not going to get blown over.

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Mona Bavar: So I think it's that kind of a way of looking at things. So when we speak to clients, and whatever wherever they're from.

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Mona Bavar: whatever their background, is the the size of their business.

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Mona Bavar: it's most important to understand. Whoever our reference point is, what is it? Because a lot of companies say we have a culture.

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Mona Bavar: But where did that culture come from?

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Mona Bavar: And I think that's what's most important.

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Donna Mitchell: And.

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Mona Bavar: And it also helps because we do a lot of workshops where we go in, and we teach them the people and companies how to use. Best use AI, and there you come in contact with their culture, with at least the approach the company has. And then, you say, you know what?

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Mona Bavar: Let's let's understand it better, because then you want to be able to prompt

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Mona Bavar: the AI in order for you to get the responses that you're looking for.

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Mona Bavar: So it's it's a very. It's like a recipe. I always say a recipe of pastries, not even of a pasta dish.

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Mona Bavar: It's a pastry recipe that involves science and exact measurements.

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Donna Mitchell: So one occasion, because you walked right into it, and I'm going to try and get a couple of little tidbits

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Donna Mitchell: on occasion, on quite a few episodes. The guests will mention some of their favorite tools, or what they like to utilize, and why, and maybe some things that they prefer to stay away from? Do you have any favorite tools that you like to share with AI or

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Donna Mitchell: a couple of platforms that you really prefer?

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Donna Mitchell: As you execute your lovely, lovely gifts, to corporate and to the world.

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Mona Bavar: Yes, absolutely. We chatgpt.

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Mona Bavar: I call him my my boyfriend.

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Mona Bavar: And he there! It's wonderful for ideation, for strategy, for content, creation for so many different things. It's wonderful for. And we all heard the news last week, where they're launching their 1st AI agent with 3 different tiers of payments, and they're quite expensive. But, Chat Gbt, I still think it's 1 of the best ones out there.

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Donna Mitchell: I agree.

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Mona Bavar: Creation is runway.

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Mona Bavar: I like runway. I think it works, especially if you subscribe all of these I recommend subscribing to. They're not expensive, they we? It's an investment. I like it for video creation. I like Opus clip

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Mona Bavar: for multi-purposing. So when you create the video like, right now, the zoom. You can upload it onto opus clip, and it will give you a few different bits of this.

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Mona Bavar: That AI helps generate in the sense that says, what's the best part for you to put on Instagram, or what's the best for Linkedin about a minute long or 30 seconds or 10 min, whatever you want on Youtube.

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Mona Bavar: And I also like Canva.

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Mona Bavar: Funny enough.

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Donna Mitchell: Excuse me.

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Mona Bavar: Journey for creating image

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Mona Bavar: still do. But canvas image AI generated images, I think, is one of the best that's out there right now.

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Donna Mitchell: I love Canberra as well. But I also just recently met runway.

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Donna Mitchell: And that was through a episode

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Donna Mitchell: previous episode. I think that was Episode 60. I never heard of runway, but there's quite a bit of

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Donna Mitchell: tools and enhancements. And just I was. I was amazed. That was a whole new platform for me.

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Donna Mitchell: and at the end of the day I really just believe in finding a few that works for you

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Donna Mitchell: and gives you what you need.

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Donna Mitchell: And remember that AI is an enhancer.

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Donna Mitchell: and it does more than just create, based on a prompt, if you can think it.

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Donna Mitchell: it will help you dream it and bring it to life.

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Donna Mitchell: But you have to think it. I don't want people to really feel that it's going to take the place of you.

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Donna Mitchell: I prefer to look at it. It's an enhancement of you

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Donna Mitchell: of who you are in the direction you're going. So I'm curious about personalization. Just a little bit more for those people with businesses and the personalization that you use with your clients and your companies. Is there anything that you can share in regards to all the data that people are talking about today. Do you

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Donna Mitchell: protect your data in a certain way, or use certain programs to help you

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Donna Mitchell: personalize your gifts, your corporate gifts? How does your data come into play? How are you playing in that sandbox when it comes to data? And AI, if you can

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Donna Mitchell: answer that question.

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Mona Bavar: the the data has, as far as like doing analysis, we basically have platforms that are connected to delish because it's a, it's a shopify.

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Mona Bavar: And shopify already provides that as far as, Oh, okay.

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Mona Bavar: are doing, our marketing is doing so that's ready available as far as data gathering, and in the sense to understand like emails, collecting emails, or any of that we store it like with Mailchimp. Or I mean.

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Mona Bavar: it's not most platforms right now offer the data. We don't store any data. We just refer, as far as blue apples goes, in the sense that we don't have like a cloud where we need to keep people's information. We come and we help you, and we provide it like we did on any platform even before AI.

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Mona Bavar: So I don't know if that answers your question.

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Donna Mitchell: Yes, it does. It does, because some people use data differently and with the product that you have and your position in the marketplace. The reason I asked that question is because once you start going into the personalization direction and the storytelling, it seems like in personalization, I'm finding there's a lot of data

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Donna Mitchell: being stored, used, analyzed and predicted. And it helps in the buying decisions. The you know, the fulfillment

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Donna Mitchell: and the personalization depending on you know your product and what you're doing, and how you're doing it, and where you're doing it at in the place and space. So I was really curious, especially being in the luxurious market and delish if the data was being used or assessed or analyzed any differently.

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Donna Mitchell: or

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Donna Mitchell: how it was being looked at, if at all at this point more than normal, let's say, but being with spotify, they've got so much data.

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Donna Mitchell: analytics.

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Mona Bavar: Yeah, shopify does have data analytics. But I understand now what you're saying. It's not that we.

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Mona Bavar: I think we still do it organically

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Mona Bavar: in the sense that we we like that human

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Mona Bavar: touch, that human connection at Delish. So, for example, we worked with Pfizer global. And there was such a nice connection with the person that we were working with. Who was the reference for all of this? And it was just.

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Mona Bavar: She tasted something, she liked it, and we moved forward together, based on their budget and going back and forth with some ideas that we had. So I think there's still that creative element that we don't need to analyze people right now, or we're not at that level in order to. And I don't know that I would ever want to be where I want to say. You know what. Let me go in and see, like an Amazon, how I can manipulate.

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Donna Mitchell: No, you don't. You don't want to go there. You now help me remember where I know you from.

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Mona Bavar: Yeah.

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Donna Mitchell: Pharmaceutical.

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Mona Bavar: Yeah.

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Donna Mitchell: Everything pharmaceutical. I'm trying to figure out. Why do I know this product?

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Mona Bavar: Oh! Is that? How?

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Donna Mitchell: Yes.

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Mona Bavar: Really.

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Donna Mitchell: Really been trying to figure. I knew the product. I knew it when I saw you, and I knew Delish. I knew it, and I, and I knew it seemed like I knew it pretty well, but I couldn't remember. It was prior my retirement days. Y'all getting this in the audience. Okay, girlfriend getting out here a little too long. But anyway, she helped my memory.

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Mona Bavar: Received a package.

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Donna Mitchell: Somehow it has been in my life.

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Donna Mitchell: and I do believe I don't know if it was either conferences or it was some type of engagement or product launch or something. But I I've

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Donna Mitchell: yeah.

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Mona Bavar: That's fantastic. I love these stories. Look at how small the world is.

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Donna Mitchell: Yeah, it is.

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Donna Mitchell: I knew, I, you know.

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Donna Mitchell: Yeah, it's probably from the phone.

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Mona Bavar: Hope you liked it.

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Donna Mitchell: I did. It wasn't from the airline days, and it wasn't aviation, so it had to be pharmaceutical, because that those are the 3 spaces. I've really been in retirement. And then I came back out the box with Web 3, and then, you know.

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Mona Bavar: You're such a rebel. I love it.

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Donna Mitchell: So I didn't mean to go off topic, but I'm sitting up and saying, Oh.

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Donna Mitchell: oh, Pfizer, I know a lot of folks, said Pfizer.

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Mona Bavar: Maybe that's why. Yes, yes.

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Donna Mitchell: Pfizer, J. And J. That whole, you know.

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Mona Bavar: Yes.

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Donna Mitchell: Oh, Major, you know no.

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Donna Mitchell: anyways, we'll cut part of this out. But anyways, let me ask you one last question. What haven't I asked, that you want to share.

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Mona Bavar: One thing that I'm very proud of is the fact that we at blue apples in order for us to be able to understand or help people understand better themselves. We use the Jungian archetypes

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Mona Bavar: in order to tap into how you can use AI to see exactly as a 3 60

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Mona Bavar: your characteristics, and which archetype you bring out, in which situations, and how you can either nurture one to help it

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Mona Bavar: become stronger.

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Mona Bavar: or how you can downplay one, or in a way, so that both in your personal and professional life you bring these archetypes in in a harmony where they are essentially one, which is that you?

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Mona Bavar: And so this is something that I'm very proud of. And it's 1 of the guides that's available on our website

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Mona Bavar: under the resources. And I highly recommend it, because it I did the beta again, and I love to do betas on myself before I put it out. There.

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Mona Bavar: On myself last year in 2024, and it was so powerful, and it was a part of I am a part of this

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Mona Bavar: female entrepreneurial coaching group mentors, and she had asked me to do it every month, and I did, and

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Mona Bavar: the result was so powerful that this year we put out a guide. So I think that's something very interesting, and it helps you understand better your why

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Mona Bavar: and therefore, using these prompts, you understand how like you were saying AI is there to amplify

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Mona Bavar: and to make it, to make you feel more empowered, to make you feel like you can conquer anything. So

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Mona Bavar: I think it's it's a it's a useful tool.

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Donna Mitchell: I love AI. I know there's the good, the bad, and the ugly.

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Donna Mitchell: But I really believe there's more good and more benefits, just like Web 3. You asked me earlier when we 1st started. How did I come into Web 3. Or why? I think the main benefit that triggered me. Beyond that I saw it as a big shift like when Intel came into the market.

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Donna Mitchell: I really ended up seeing everything differently when I learned it can give somebody identity.

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Mona Bavar: I had never really.

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Donna Mitchell: Thought about the fact that they are populations and underprivileged

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Donna Mitchell: populations that don't even have an identity

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Donna Mitchell: to do the banking, or to make the transaction.

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Donna Mitchell: or to have an ecosystem. So that became very, very important to me. And and that's how I really kind of jumped into this web. 3 space. I think those were the 2 whys for me, wanting to educate on what's going to happen

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Donna Mitchell: and wanting to understand why certain things weren't happening.

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Donna Mitchell: If that makes some sense. How can somebody reach you?

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Donna Mitchell: Okay, how do we reach you?

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Mona Bavar: For our gifting. They can visit Delish DLIS h.us, and blue apples

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Mona Bavar: that's apples with an s.ai. They can come and schedule a call, a discovery call, and get to know us and see what we have, the resources that we have, and me personally, you can find me on Linkedin.

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Donna Mitchell: Okay. Well, thank you so much for being on pivoting to Web 3. Podcast I've just had a good time getting to know you and talk to you. Thank you so much for your time and consideration.

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Donna Mitchell: and I'm really going to be checking out blue apples.

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Mona Bavar: Thank you very much, Donna. It was wonderful meeting you. Really. You're you're someone. I hope to be

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Mona Bavar: down the line.

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Donna Mitchell: Thank you so much. Very kind of you to say, Thank you

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Donna Mitchell: and thank you all for listening to pivoting the web. 3. Podcast, we have a good day. Good evening, and a good morning, and we're shaping tomorrow together.